Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
Este curso forma parte de Programa especializado: Branding: The Creative Journey
Ofrecido Por
Acerca de este Curso
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Prueba Coursera para negociosHabilidades que obtendrás
- Employment
- Leadership
- Management
- Customer Experience
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Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Converging on a Common Definition for CX
Customer Journeys as the Lens for Brand Experience
Aligning Brand and Customer Experience across all touch points
CX relationship with Employee Experience, Outsourcing and Ethics
Reseñas
- 5 stars72,48 %
- 4 stars21,77 %
- 3 stars3,11 %
- 2 stars1,67 %
- 1 star0,95 %
Principales reseñas sobre BRANDING AND CUSTOMER EXPERIENCE
the course and the mentor gave very well study material
Amazing insight into the customer journey and product design.
Very insightful. The videos are short and simple while explaining important concepts in CX through the accumulation of simple ideas.
Very enlightening and informative. Keep the good work up.
Acerca de Programa especializado: Branding: The Creative Journey

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