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Learner Reviews & Feedback for Branding and Customer Experience by IE Business School

4.6
stars
468 ratings

About the Course

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage....

Top reviews

FO

Feb 22, 2024

A compact course designed for those interested in delving into branding, customer experience, and how they intersect. I thoroughly enjoyed the insights gained during the capstone project experience.

NS

Feb 16, 2019

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.

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26 - 50 of 107 Reviews for Branding and Customer Experience

By Mariana R

Nov 21, 2022

Curso Maravilhoso! Aprendi muito, e recomendo pra qualquer um que goste da Área de CX e Branding!

Aulas breves, porém riquíssimas de conteúdo e aprendizado! Aprovadíssimo!

By santiago p d c

Nov 18, 2020

CX is essential for every company. Highly recommend this course to understand what stands behind succesfull business! Instructor is clear on main course objectives.

By Silvio A d S J

Oct 23, 2020

The Branding and Customer Experience course was able to consistently address many important areas for any professional who wants to develop working with this.

By Serena S

Feb 24, 2023

Very interesting and useful! Just one consideration: the final assignment seems very similar to the first one. Perhaps it could be described better.

By Deleted A

May 30, 2022

Content and methods (reading, listening, doing yourself) is great! You get into various topics without getting to complicated and lost in theories.

By Kerstin W

Nov 1, 2021

Great overview over Branding & Customer Experience - good structure and good content - helpful examples and practical insights. Thanks a lot!

By Stephan B

May 11, 2022

Not only speaking about the perfect way in a theoretic optimal environment, but also the pitfalls and risk to watch for. Very good

By ANASTASIIA B

May 2, 2020

Great course with lots of insights, videos, additional material to read and valuation of the knowledge on each step. Thank you!

By Joaquin E

Jul 16, 2019

Really interesting. I learned some concepts I didn't know I knew and some unknown for me.

By Amira S M

Apr 22, 2020

Very Resourceful and educational

Totally recommended for Business Dev. and Customer x

By Firuza

Oct 6, 2020

Very good, got many knowledge, however would appreciate more quizes and tasks.

By Mahesh S

Jul 30, 2020

Excellent Learning opportunity and also platform. Nice Journey. Thanks.

By Shaurya s

Apr 19, 2020

Amazing experience and thank-you for valuable insight into the course.

By Valdemiro G

Oct 16, 2020

Amazing insight into the customer journey and product design.

By Aniket P

Jun 16, 2020

Fantastic course, gives you unique information and new vision

By Human C

Dec 20, 2021

the course and the mentor gave very well study material

By Veronica C R

Jan 20, 2019

Excellent content and presented in a very engaging way.

By Carmen R

Nov 12, 2021

Interesting and useful information. Great teachers

By Olla E

Aug 27, 2020

it was very insightful and educational..

Great Job!

By Ritesh A

Sep 2, 2020

Very good Course for under standing Customer

By Patricia E P R

Mar 29, 2022

Me encantó, pude aprende mucho con el curso

By Sebastian M

Sep 22, 2020

Excelente profesor y profundidad del curso!

By Suryadeep M

Aug 3, 2021

Thoroughly explained and relevant content

By Juan P M M

Sep 28, 2020

Gracias, un curso y docente EXCELENTES.

By Noman H S

Apr 27, 2020

very informative and beneficial course