In a world where musical content of all kinds can be found anywhere and everywhere, developing a distinctive artistic brand is critical to any musician's professional success. Whether you're an emerging professional musician or a seasoned pro looking to up your game, you will gain knowledge of basic marketing principles as applied to the performing arts. These principles include using visual and design elements to define your artistic identity, strategies for effective marketing through a variety of media and channels, and developing a social media strategy for their professional brand.
Este curso forma parte de Programa especializado: Musician’s Professional Toolbox: Your Portfolio Career
ofrecido por
Programa especializado: Musician’s Professional Toolbox: Your Portfolio CareerUniversidad de Colorado en BoulderAcerca de este Curso
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel intermedio
At minimum, a bachelors degree in music and/or experience as a practicing musician.
Aprox. 7 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Qué aprenderás
Identify the character of visual and audio materials that best capture the professional image you wish to project.
Use a variety of demographic and psychographic parameters to define your customer market and/or audience.
Identify marketing channels and how they are used to promote your brand and build your business.
Employ strategies for effective social media content.
Habilidades que obtendrás
MarketingEmail CommunicationSocial MediaBrandingEntrepreneurship
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel intermedio
At minimum, a bachelors degree in music and/or experience as a practicing musician.
Aprox. 7 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad de Colorado en Boulder
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
Programa - Qué aprenderás en este curso
2 horas para completar
Defining Your Brand
In this module, you will learn the key components of one’s artistic brand and determine how to use those to communicate your Mission Statement from Course 1.
2 horas para completar
3 videos (Total 77 minutos), 1 lectura, 1 cuestionario
2 horas para completar
Who is Your Market?
In this module, you will learn how to determine the characteristics of your market and how to best meet their needs.
2 horas para completar
2 videos (Total 35 minutos), 1 lectura, 1 cuestionario
1 hora para completar
Marketing Channels and Strategies
In this module you will learn how to determine the best ways to reach and engage your target market through a variety of virtual and physical channels.
1 hora para completar
3 videos (Total 45 minutos)
2 horas para completar
Managing Your Online Presence
In this module, you will learn how to use email, e-newsletters, social media and other online channels in an integrated and holistic way to build and manage your online presence.
2 horas para completar
4 videos (Total 73 minutos)
Acerca de Programa especializado: Musician’s Professional Toolbox: Your Portfolio Career
Learners completing this specialization will acquire the skills to launch and sustain a Portfolio Career consisting of a range of musical endeavors. Topics include building a professional network, identifying tools for developing a brand, promoting yourself through a variety of channels, developing strategies to find and book performances, and defining and tracking your goals. This course is the first of two specializations making up the Musician’s Professional Toolbox.
Preguntas Frecuentes
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