Acerca de este Curso
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Fechas límite flexibles

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Nivel principiante

Aprox. 9 horas para completar

Sugerido: 9 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Digital MediaData AnalysisAnalyticsBusiness Analytics
Los estudiantes que toman este Course son
  • Business Developers
  • Program Managers
  • Marketing Specialists
  • Operations Analysts
  • Business Analysts

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 9 horas para completar

Sugerido: 9 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
2 horas para completar

Introduction to Business Analytics

7 videos (Total 54 minutos), 2 lecturas, 1 cuestionario
7 videos
Conceptual Preliminaries13m
Framework for Problem Formulation7m
Transformative Problem Formulation6m
Data Types and Psychometric Scaling7m
Exploratory Vs Confirmatory Dichotomy7m
Revisiting Problem Formulation4m
2 lecturas
Introduction to Business Analytics and Psychometrics10m
In Video Reading for Lecture "Revisiting Problem Formulation"10m
1 ejercicio de práctica
Summative Assessment30m
Semana
2
2 horas para completar

Toolscape

7 videos (Total 45 minutos), 2 lecturas, 1 cuestionario
7 videos
A primer on Business Experimentation10m
Conceptual Preliminaries3m
Software for this Course2m
Training Machines A People-Analytics Use Case11m
The Exponential Learning Curve of the Machines7m
Toolscape Summary and Warp-up1m
2 lecturas
Instructions for Running the Analytics Desktop Apps using RStudio and GitHub10m
Additional links and reading material10m
1 ejercicio de práctica
Summative Assessment30m
Semana
3
2 horas para completar

Customer Analytics

5 videos (Total 43 minutos), 3 lecturas, 1 cuestionario
5 videos
preliminaries for Customer Analytics5m
Factorizing Data11m
Clustering Data11m
Visualising Data6m
3 lecturas
Data sets and slides as reference material for Perceptual mapping10m
How to Run Analytics Apps in R10m
Analytics Apps - Examples & Intro10m
1 ejercicio de práctica
Summative Assessement30m
Semana
4
2 horas para completar

Digital Media

6 videos (Total 42 minutos), 2 lecturas, 1 cuestionario
6 videos
Setting the Context: Digital Advertising7m
The App Era in Digital Social Media4m
Social Graphs and Hyper-Segmentation8m
Non-Social Digital Media for the Enterprise3m
Formulating and Analytics Problem7m
2 lecturas
Additional Reading for Module "Digital Media"10m
GE caselet: In-video Reading10m
1 ejercicio de práctica
Summative Assessment30m
4.2
46 revisionesChevron Right

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre Business Analytics and Digital Media

por ACSep 29th 2017

Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.

por NMJul 14th 2019

Awesome course for beginners in business analytics and specially is provides good insight about social media marketing.

Instructor

Avatar

Sudhir Voleti

Assistant Professor and ISB Research Fellow
Marketing

Acerca de Escuela de Negocios de la India

The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges....

Acerca de Programa especializado Gestión de tecnología empresarial

With digital transformation, products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places information technology (IT) at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management Specialization will empower you with knowledge of the IT domain, project management, leadership and team building skills, and functional and analytical skills. These skills are critical skills for leveraging technology to create competitive advantage. This Specialization will introduce you to the IT-powered digital transformation that business are going through. It will enable you to understand how insightful executives leverage IT to create value and understand the competitive dynamics of industries that consume significant technology. It will also introduce you to Business Analytics in a world of digital media, including the right toolscape, like being able to run the Analytics Desktop with leading tools like RStudio and GitHub. Finally, this Specialization will introduce you to customer analytics and enable you to develop an appreciation of problem-solving, data collection, prediction and optimization that can be enabled using digital media tools. Video: Professor Deepa Mani speaks about the Specialization...
Gestión de tecnología empresarial

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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