Acerca de este Curso

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 29 horas para completar

Sugerido: 7 weeks of study, 2-3 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Chino (simplificado)

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 29 horas para completar

Sugerido: 7 weeks of study, 2-3 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Chino (simplificado)

Programa - Qué aprenderás en este curso

Semana
1
3 horas para completar

Week 1 Initial case analysis

Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure. ...
1 video (Total 3 minutos), 5 readings, 2 quizzes
1 video
5 lecturas
Capstone introduction10m
China National Consumer Goods Corporation (CNC) Business Case Study10m
Critical reading and analysis of the case10m
Language practice for writing a case analysis10m
Review key grammar and structure10m
1 ejercicio de práctica
Practice challenging grammar and structure10m
Semana
2
3 horas para completar

Week 2 Writing an informal situational analysis

Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure. ...
3 readings, 2 quizzes
3 lecturas
Analysing the situation10m
Language practice for a situational analysis10m
Review key grammar and structure10m
1 ejercicio de práctica
Practice challenging grammar and structure8m
Semana
3
3 horas para completar

Week 3 Creating a draft executive summary

Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure. ...
4 readings, 2 quizzes
4 lecturas
Creating a well-organized and logical executive summary10m
A review of report writing10m
Language practice for executive summary writing10m
Review key grammar and structure10m
1 ejercicio de práctica
Practice challenging grammar and structure8m
Semana
4
5 horas para completar

Pitching your idea

Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language. ...
4 readings, 3 quizzes
4 lecturas
Planning content and structure of a pitch10m
Verbal and non verbal communication for effective delivery10m
Language practice for business pitches10m
Review challenging English sounds10m
1 ejercicio de práctica
Practice challenging English sounds10m
Semana
5
5 horas para completar

Week 5 - Presenting a problem or situational analysis

Welcome to Week 5! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting a situation or problem analysis. The suggested links to previous lectures and readings focus on conducting an audience analysis, preparing and organising presentations, and presenting data and designing effective visuals. The Language links will help you choose the appropriate language for delivering informative presentations and the appropriate tone and style for your audience. ...
5 readings, 3 quizzes
5 lecturas
Conducting an audience analysis10m
Preparing a presentation10m
Tone, style and formality10m
Describing and explaining10m
Review challenging English sounds10m
1 ejercicio de práctica
Practice challenging English sounds10m
Semana
6
5 horas para completar

Week 6 - Presenting recommendations and justifications

Welcome to Week 6! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting recommendations and justifications for the case problem. The suggested links to previous lectures and readings focus understanding and applying concepts in cross-cultural communication. The Language links will help you choose the appropriate language for delivering recommendations and justifcations....
5 readings, 3 quizzes
5 lecturas
Providing support for your suggestions10m
Understanding cross cultural communication10m
Hofstede's cultural dimensions10m
Making recommendations10m
Review challenging English sounds10m
1 ejercicio de práctica
Practice challenging English sounds10m
Semana
7
4 horas para completar

Week 7 - Capstone project

...
1 video (Total 2 minutos), 1 reading, 2 quizzes
1 lectura
Capstone project instructions10m

Instructores

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Sean McMinn

Senior Instructor
Center for Language Education
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Kin Tang

Instructor
Center for Language Education
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Delian Gaskell

Instructor
Center for Language Education

Acerca de Universidad Científica y Tecnológica de Hong Kong

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

Acerca del programa especializado Inglés empresarial para personas no nativas

This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats....
Inglés empresarial para personas no nativas

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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