The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and:
(1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and
(2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.
Este curso forma parte de Programa Especializado - Inglés empresarial para personas no nativas
Análisis de casos de negocio
ofrecido por
Programa Especializado - Inglés empresarial para personas no nativasUniversidad Científica y Tecnológica de Hong Kong
Programa - Qué aprenderás en este curso
Semana
13 horas para completar
Week 1 Initial case analysis
Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.
1 video (Total 3 minutos), 5 readings, 2 quizzes
1 video
Welcome3m
5 lecturas
Capstone introduction10m
China National Consumer Goods Corporation (CNC) Business Case Study10m
Critical reading and analysis of the case10m
Language practice for writing a case analysis10m
Review key grammar and structure10m
1 ejercicio de práctica
Practice challenging grammar and structure10m
Semana
23 horas para completar
Week 2 Writing an informal situational analysis
Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.
3 readings, 2 quizzes
3 lecturas
Analysing the situation10m
Language practice for a situational analysis10m
Review key grammar and structure10m
1 ejercicio de práctica
Practice challenging grammar and structure8m
Semana
33 horas para completar
Week 3 Creating a draft executive summary
Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.
4 readings, 2 quizzes
4 lecturas
Creating a well-organized and logical executive summary10m
A review of report writing10m
Language practice for executive summary writing10m
Review key grammar and structure10m
1 ejercicio de práctica
Practice challenging grammar and structure8m
Semana
45 horas para completar
Pitching your idea
Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.
4 readings, 3 quizzes
4 lecturas
Planning content and structure of a pitch10m
Verbal and non verbal communication for effective delivery10m
Language practice for business pitches10m
Review challenging English sounds10m
1 ejercicio de práctica
Practice challenging English sounds10m
Semana
55 horas para completar
Week 5 - Presenting a problem or situational analysis
Welcome to Week 5! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting a situation or problem analysis. The suggested links to previous lectures and readings focus on conducting an audience analysis, preparing and organising presentations, and presenting data and designing effective visuals. The Language links will help you choose the appropriate language for delivering informative presentations and the appropriate tone and style for your audience.
5 readings, 3 quizzes
5 lecturas
Conducting an audience analysis10m
Preparing a presentation10m
Tone, style and formality10m
Describing and explaining10m
Review challenging English sounds10m
1 ejercicio de práctica
Practice challenging English sounds10m
Semana
65 horas para completar
Week 6 - Presenting recommendations and justifications
Welcome to Week 6! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting recommendations and justifications for the case problem. The suggested links to previous lectures and readings focus understanding and applying concepts in cross-cultural communication. The Language links will help you choose the appropriate language for delivering recommendations and justifcations.
5 readings, 3 quizzes
5 lecturas
Providing support for your suggestions10m
Understanding cross cultural communication10m
Hofstede's cultural dimensions10m
Making recommendations10m
Review challenging English sounds10m
1 ejercicio de práctica
Practice challenging English sounds10m
Semana
74 horas para completar
Week 7 - Capstone project
1 video (Total 2 minutos), 1 reading, 2 quizzes
1 video
1 lectura
Capstone project instructions10m
Instructores
Sean McMinn
Senior InstructorCenter for Language Education
Kin Tang
InstructorCenter for Language Education
Delian Gaskell
InstructorCenter for Language Education
Acerca de Universidad Científica y Tecnológica de Hong Kong
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Acerca del programa especializado Inglés empresarial para personas no nativas
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
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