The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and:
Este curso forma parte de Programa Especializado - Inglés empresarial para personas no nativas
ofrecido por
Programa Especializado - Inglés empresarial para personas no nativasUniversidad Científica y Tecnológica de Hong KongAcerca de este Curso
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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 20 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Chino (simplificado), Italiano, Vietnamita, Coreano, Alemán (German), Ruso (Russian), Turco (Turkish), Inglés (English), Español (Spanish)
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 20 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Chino (simplificado), Italiano, Vietnamita, Coreano, Alemán (German), Ruso (Russian), Turco (Turkish), Inglés (English), Español (Spanish)
ofrecido por
Universidad Científica y Tecnológica de Hong Kong
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Programa - Qué aprenderás en este curso
3 horas para completar
Week 1 Initial case analysis
Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.
3 horas para completar
1 video (Total 3 minutos), 5 lecturas, 2 cuestionarios
1 video
Welcome3m
5 lecturas
Capstone introduction10m
China National Consumer Goods Corporation (CNC) Business Case Study10m
Critical reading and analysis of the case10m
Language practice for writing a case analysis10m
Review key grammar and structure10m
1 ejercicio de práctica
Practice challenging grammar and structure30m
2 horas para completar
Week 2 Writing an informal situational analysis
Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.
2 horas para completar
3 lecturas
3 lecturas
Analysing the situation10m
Language practice for a situational analysis10m
Review key grammar and structure10m
1 ejercicio de práctica
Practice challenging grammar and structure30m
2 horas para completar
Week 3 Creating a draft executive summary
Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.
2 horas para completar
4 lecturas
4 lecturas
Creating a well-organized and logical executive summary10m
A review of report writing10m
Language practice for executive summary writing10m
Review key grammar and structure10m
1 ejercicio de práctica
Practice challenging grammar and structure30m
3 horas para completar
Pitching your idea
Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.
3 horas para completar
4 lecturas
4 lecturas
Planning content and structure of a pitch10m
Verbal and non verbal communication for effective delivery10m
Language practice for business pitches10m
Review challenging English sounds10m
1 ejercicio de práctica
Practice challenging English sounds30m
Acerca de Programa especializado: Inglés empresarial para personas no nativas
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
Is financial aid available?
¿Recibiré crédito universitario por completar el Curso?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
