Acerca de este curso: This course aims to improve your Business English language skills by developing your vocabulary and reading skills and your understanding of tone, style and knowledge of communication methods. We'll also cover how these language skills can enhance audience analysis, business case analysis and basic business communication strategies. Skills learned in this course will often be referred to and needed to complete the speaking, writing and cross-cultural communications courses of this Specialization. After completing this course, you will be able to: - describe things and events in the context of Business English - make requests in the context of Business English - support arguments in the context of Business English - use appropriate tone and style according to the context of Business English - conduct an audience analysis - match audience with the purpose and medium of communication - analyse and summarise business data
Creada por: The Hong Kong University of Science and Technology
Enseñado por: Kin Tang, Instructor
Center for Language Education
Enseñado por: Delian Gaskell, Instructor
Center for Language Education
Enseñado por: Sean McMinn, Senior Insructor
Center for Language Education
| Información básica | Curso 1 de 5 en Inglés empresarial para personas no nativas Specialization |
| Compromiso | 6 weeks, 3 - 5 hours per week |
| Idioma | English |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
Programa
SEMANA 1
Welcome module
Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
3 videos, 4 lecturas
- Reading: Objectives and outcomes
- Vídeo: Introduction to our Specialization
- Vídeo: How this course is organized
- Discussion Prompt: How is this course relevant to you?
- Reading: Learning how to learn
- Reading: Learning vocabulary
- Discussion Prompt: How do you learn English?
- Reading: The HKUST English Grammar Guide
- Discussion Prompt: Introduce yourself
SEMANA 2
Communication basics
Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic communication and language skills you will use in general business situations. You will also be introduced to vocabulary and language skills common to business communications.
7 videos, 7 lecturas, 2 cuestionarios de práctica
- Reading: Objectives and outcomes
- Vídeo: Communication channels
- Vídeo: Verbal & non-verbal communication
- Reading: The Mehrabian Myth
- Discussion Prompt: Choosing the right communication method
- Reading: Objectives and outcomes
- Reading: Vocabulary list
- Practice Quiz: Vocabulary quiz
- Vídeo: Describing things and events
- Reading: Peer review practice: sample text
- Practice Quiz: Peer review practice
- Peer Review: Describe this scene
- Vídeo: Giving explanations
- Vídeo: Role play: explanations
- Vídeo: Challenging grammar: modals
- Reading: More on modals
- Reading: What if? Using modals in conditional statements
Calificado: Module 2
SEMANA 3
Genres and styles
Welcome to Week 3! This week we will cover Module 3 where we will introduce you to common styles of English you will use for different spoken and written situations in general business situations. You will also be introduced to vocabulary and language skills common to business communications.
7 videos, 6 lecturas, 2 cuestionarios de práctica
- Reading: Objectives and outcomes
- Vídeo: Understanding genres
- Vídeo: Introduction to tone and style
- Vídeo: Formal and informal communication
- Reading: Directness of communication
- Discussion Prompt: The practice of directness
- Reading: Objectives and outcomes
- Reading: Vocabulary list
- Practice Quiz: Vocabulary practice
- Vídeo: Comparing and contrasting
- Vídeo: Role play: comparing and contrasting
- Peer Review: Compare and contrast your job/school
- Vídeo: Challenging grammar: concern
- Reading: Are you concerned?
- Reading: Peer review practice: sample text
- Practice Quiz: Peer review practice
Calificado: Correct the grammar and rewrite
Calificado: Module 3
SEMANA 4
Audience and purpose
Welcome to Week 4! This week we will cover Module 4 where we will introduce you to ways of identifying the purpose and audience for spoken and written documents in general business situations and how this can affect language use. You will also be introduced to vocabulary and language skills common to business communications.
7 videos, 5 lecturas, 2 cuestionarios de práctica
- Reading: Objectives and outcomes
- Vídeo: Conducting an audience analysis
- Vídeo: Defining purpose for spoken and written communication
- Vídeo: Matching purpose, audience, medium, tone & style
- Reading: Peer review practice: sample pitch and text
- Practice Quiz: Peer-review practice
- Discussion Prompt: The audience always comes first
- Reading: Objectives and outcomes
- Reading: Vocabulary list
- Practice Quiz: Vocabulary practice
- Vídeo: Making polite requests
- Vídeo: Role play: making requests
- Vídeo: Challenging grammar: relative clauses
- Reading: More on relative clauses
Calificado: Using appropriate tone and style
Calificado: Module 4
SEMANA 5
Analyzing business cases
Welcome to Week 5! This week we will cover Module 5 where we will introduce you to ways of analyzing business cases and strategies for critical reading. You will also be introduced to vocabulary and language skills common to business communications.
5 videos, 8 lecturas, 2 cuestionarios de práctica
- Reading: Objectives and outcomes
- Vídeo: Strategies for critical reading
- Reading: Strategies for critical reading
- Reading: Business case: Renewable energy and the hotel industry
- Discussion Prompt: Building a sustainable future for Just So Resort
- Reading: Objectives and outcomes
- Reading: Vocabulary
- Practice Quiz: Vocabulary practice
- Vídeo: Supporting arguments
- Vídeo: Role play: supporting arguments
- Vídeo: Challenging grammar: quantifiers
- Reading: A few or a little?
- Reading: More on quantifiers
- Reading: Peer-review practice: sample text
- Practice Quiz: Peer-review practice
Calificado: Sustainable Resort Proposal
Calificado: Module 5
SEMANA 6
Concluding module
Welcome to Week 6! This week we will cover Module 6 where we will conclude the course and you will need to complete the final exam and post-course survey.
1 lectura
- Reading: Post course survey
Calificado: Final exam
Preguntas Frecuentes
Cómo funciona
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creadores
The Hong Kong University of Science and Technology
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Tarifa
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
Calificaciones y revisiones
very good
It is really good course to understand the basis of communication.Also, word vocabulary references are very helpful for numeral business usage.
high quality and understandable!
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VK
Мне очень понравилась Ваш проект, я можно сказать совсем не знала английский язык, но вы смогли помочь мне , и я очень благодарна вам за вашу работу, Спасибо Вам Всем за ваш труд ....