This course aims to improve your Business English language skills by developing your vocabulary and reading skills and your understanding of tone, style and knowledge of communication methods. We'll also cover how these language skills can enhance audience analysis, business case analysis and basic business communication strategies. Skills learned in this course will often be referred to and needed to complete the speaking, writing and cross-cultural communications courses of this Specialization.
After completing this course, you will be able to:
- describe things and events in the context of Business English
- make requests in the context of Business English
- support arguments in the context of Business English
- use appropriate tone and style according to the context of Business English
- conduct an audience analysis
- match audience with the purpose and medium of communication
- analyse and summarise business data
Este curso forma parte de Programa Especializado - Inglés empresarial para personas no nativas
Business English: Basics
ofrecido por
Programa Especializado - Inglés empresarial para personas no nativasUniversidad Científica y Tecnológica de Hong Kong
Acerca de este Curso
4.5
301 calificaciones
Habilidades que obtendrás
GrammarBusiness CommunicationCommunicationWriting
Programa - Qué aprenderás en este curso
Semana
1Welcome module
Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
3 videos (Total 8 minutos), 4 readings
4 lecturas
Objectives and outcomes10m
Learning how to learn10m
Learning vocabulary10m
The HKUST English Grammar Guide10m
Semana
2Communication basics
Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic communication and language skills you will use in general business situations. You will also be introduced to vocabulary and language skills common to business communications.
7 videos (Total 45 minutos), 7 readings, 4 quizzes
7 videos
Communication channels8m
Verbal & non-verbal communication8m
Describing things and events9m
Giving explanations4m
Role play: explanations2m
Challenging grammar: modals3m
7 lecturas
Objectives and outcomes10m
The Mehrabian Myth10m
Objectives and outcomes10m
Vocabulary list10m
Peer review practice: sample text10m
More on modals10m
What if? Using modals in conditional statements10m
3 ejercicios de práctica
Vocabulary quiz10m
Peer review practice10m
Module 230m
Semana
3Genres and styles
Welcome to Week 3! This week we will cover Module 3 where we will introduce you to common styles of English you will use for different spoken and written situations in general business situations. You will also be introduced to vocabulary and language skills common to business communications.
7 videos (Total 44 minutos), 6 readings, 5 quizzes
7 videos
Understanding genres7m
Introduction to tone and style7m
Formal and informal communication7m
Comparing and contrasting8m
Role play: comparing and contrasting2m
Challenging grammar: concern3m
6 lecturas
Objectives and outcomes10m
Directness of communication10m
Objectives and outcomes10m
Vocabulary list10m
Are you concerned?10m
Peer review practice: sample text10m
3 ejercicios de práctica
Vocabulary practice10m
Peer review practice6m
Module 330m
Semana
4Audience and purpose
Welcome to Week 4! This week we will cover Module 4 where we will introduce you to ways of identifying the purpose and audience for spoken and written documents in general business situations and how this can affect language use. You will also be introduced to vocabulary and language skills common to business communications.
7 videos (Total 35 minutos), 5 readings, 4 quizzes
7 videos
Conducting an audience analysis4m
Defining purpose for spoken and written communication4m
Matching purpose, audience, medium, tone & style7m
Making polite requests6m
Role play: making requests2m
Challenging grammar: relative clauses3m
5 lecturas
Objectives and outcomes10m
Peer review practice: sample pitch and text10m
Objectives and outcomes10m
Vocabulary list10m
More on relative clauses10m
3 ejercicios de práctica
Peer-review practice6m
Vocabulary practice10m
Module 430m
33%
comenzó una nueva carrera después de completar estos cursos
50%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
33%
consiguió un aumento de sueldo o ascenso
Principales revisiones
por HS•Apr 27th 2017
Thank you very much. It was very useful course and lecturers provided very insightful information. I look forward to participate at your next course. All the best.
por NN•Jul 30th 2016
I recommend this course. It has been a great experience learning the basics of Business English.\n\nVery well paced, amazing context.
Instructores
Kin Tang
InstructorCenter for Language Education
Delian Gaskell
InstructorCenter for Language Education
Sean McMinn
Senior InstructorCenter for Language Education
Acerca de Universidad Científica y Tecnológica de Hong Kong
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Acerca del programa especializado Inglés empresarial para personas no nativas
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
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