Acerca de este Curso
4.5
313 calificaciones
89 revisiones

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 13 horas para completar

Sugerido: 4 hours of study, 10 hours of active project work...

Inglés (English)

Subtítulos: Inglés (English), Vietnamita, Español (Spanish)

Habilidades que obtendrás

Business PlanBusiness ModelBusiness ModelingValue Proposition

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 13 horas para completar

Sugerido: 4 hours of study, 10 hours of active project work...

Inglés (English)

Subtítulos: Inglés (English), Vietnamita, Español (Spanish)

Programa - Qué aprenderás en este curso

Semana
1
3 horas para completar

The Business Model Canvas: A Tool for Entrepreneurs and Innovators

Are you interested in starting your own business? Are you an entrepreneur who wants to accelerate profitable growth by improving your business model? Are you an intrapreneur, inside of an organization, who has a new idea that could make your customers smile and your competitors cry? If yes, then the Business Model Canvas is the best place to start. It is a proven tool for creating, assessing or reinventing a business model....
3 videos (Total 16 minutos), 2 readings, 2 quizzes
3 videos
Animated Video, Business Idea to Business Model2m
Business Model Canvas Overview Presentation10m
2 lecturas
Presentation Slides as a Handout10m
A Blank Business Model Canvas10m
1 ejercicio de práctica
The BMC Basics6m
Semana
2
1 hora para completar

The Customer Segments

Every business model should start with selecting the customer segments that will benefit the most from your new idea, product, service, or solution. It's very tempting to select numerous customer segments that might have an interest in your value propositions. However, especially if you're just starting out, it's often best to choose just one, the most important, customer segment!...
2 videos (Total 12 minutos), 1 reading, 1 quiz
2 videos
Customer Segments Presentation8m
1 lectura
Presentation Slides as a Handout10m
1 ejercicio de práctica
Customer Segment Basics6m
Semana
3
1 hora para completar

The Value Propositions

According to the authors of the Business Model Generation; "The value proposition is the reason why customers turn to one company over another. It solves the customer problem or satisfies a customer need...some value propositions may be innovative and represent a new or disruptive offer. Others may be similar offers, but with added features and attributes." ...
2 videos (Total 9 minutos), 2 readings, 1 quiz
2 videos
Value Propositions Presentation6m
2 lecturas
Presentation Slides as a Handout10m
A Blank Value Proposition Canvas10m
1 ejercicio de práctica
Value Proposition Basics6m
Semana
4
1 hora para completar

Channels and Customer Relationships

Channels are a critical element of the business model. They are how a company communicates with and reaches its customer segments. Channels are typically direct or indirect and has five phases: awareness, evaluation, purchase, delivery, and after sales. Customer relationships can range from highly personal to automated. Either way, the objective is to develop authentic relationships that lead to trust and customer loyalty....
2 videos (Total 9 minutos), 1 reading, 2 quizzes
2 videos
Channels and Customer Relationships Presentation5m
1 lectura
Presentation Slides as a Handout10m
2 ejercicios de práctica
Channel & Customer Relationship Basics8m
Mid-Course Quiz14m
4.5
89 revisionesChevron Right

33%

comenzó una nueva carrera después de completar estos cursos

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

33%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por HAMar 13th 2019

Great course. I learn the model, I used it for two projects and really works. Of course It is just a way of view your business. You have to do more to launch a business. But it is an start point.

por NAug 18th 2017

I enjoyed it very much. It is easy to understand. A good point of this course is that I could work on my own business idea. It is nice to see Business Model Canvases of other participants.

Instructores

Avatar

Dan Stotz

Director, Online Executive Education
Michael J. Coles College of Business, Kennesaw State University
Avatar

David Kirkland, M.S.

Lead Instructional Designer
New Learning Models

Acerca de Sistema Universitario de Georgia

The University System of Georgia is composed of 28 higher education institutions including 4 research universities, 2 regional universities, 12 state universities, 13 state colleges and the Skidaway Institute of Oceanography. The Georgia Public Library System, encompassing 61 library systems throughout Georgia, is also part of the University System....

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.