Acerca de este Curso
4.7
463 calificaciones
54 revisiones
Programa Especializado
100% online

100% online

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Hours to complete

Aprox. 5 horas para completar

Sugerido: 4 weeks of study, 1-2 hours/week...
Available languages

Inglés (English)

Subtítulos: Inglés (English)...

Habilidades que obtendrás

Social MarketingSocial Media MarketingSocial MediaA/B Testing
Programa Especializado
100% online

100% online

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Hours to complete

Aprox. 5 horas para completar

Sugerido: 4 weeks of study, 1-2 hours/week...
Available languages

Inglés (English)

Subtítulos: Inglés (English)...

Programa - Qué aprenderás en este curso

Semana
1
Hours to complete
2 horas para completar

Legal Considerations

In this module, you will learn the appropriate security, privacy, and governance considerations to apply to your social marketing strategy. ...
Reading
3 videos (Total: 19 min), 7 readings, 1 quiz
Video3 videos
Security, Privacy, and Governance Pt. 16m
Security, Privacy, and Governance Pt. 28m
Reading7 lecturas
Welcome to MOOC 5!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note on the Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
Quiz1 ejercicio de práctica
Quiz 16m
Semana
2
Hours to complete
1 hora para completar

Metrics

In this module, you will gain a deeper understand of how metrics can be used to drive real business results. ...
Reading
5 videos (Total: 37 min), 1 reading, 1 quiz
Video5 videos
Identifying Social Successes4m
A New Model for Marketers8m
Measuring Engagement7m
Performance Funnels and KPIs8m
Reading1 lectura
Free Social Marketing Toolkit10m
Quiz1 ejercicio de práctica
Quiz 210m
Semana
3
Hours to complete
1 hora para completar

Performance

In this module, you will learn how to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program. ...
Reading
4 videos (Total: 27 min), 2 readings, 1 quiz
Video4 videos
Justification Metrics6m
Calculating Performance Metrics5m
Creating a Pilot Program7m
Reading2 lecturas
Toolkit Pt. 2: Budget & Justification Examples10m
Final Thoughts and Assignment10m
Quiz1 ejercicio de práctica
Assessing Your Performance12m
Semana
4
Hours to complete
1 hora para completar

Management

In this module, you will learn how to create a pilot program, test it for sustainability, and justify its existence using proven metrics. ...
Reading
4 videos (Total: 25 min), 2 readings, 1 quiz
Video4 videos
Program Management6m
Learn More with Medill IMC10m
Assessing Your Performance2m
Reading2 lecturas
Download the Lecture Video Slides10m
What Comes Next?10m
Quiz1 ejercicio de práctica
Quiz 312m
4.7
54 revisionesChevron Right
Career direction

25%

comenzó una nueva carrera después de completar estos cursos
Career Benefit

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Career promotion

38%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por TWOct 18th 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

por CGMay 2nd 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

Instructor

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Acerca de Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca del programa especializado Social Media Marketing

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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