In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.
Este curso forma parte de Programa especializado: Marketing por redes sociales
ofrecido por
Programa especializado: Marketing por redes socialesUniversidad NorthwesternAcerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosHabilidades que obtendrás
- Social Marketing
- Social Media Marketing
- Social Media
- A/B Testing
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
ofrecido por
Programa - Qué aprenderás en este curso
Legal Considerations
Metrics
Performance
Management
Reseñas
- 5 stars79,17 %
- 4 stars16,17 %
- 3 stars3,36 %
- 2 stars0,64 %
- 1 star0,64 %
Principales reseñas sobre THE BUSINESS OF SOCIAL
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
I learned lot of things in this course, Thanks Coursera to giving us an oppurtunity
After taking this course, I felt like I learned from the rest. I didn't realize how much I absorbed until this one. I've very much enjoyed this program.
Great course. The Week 3 Quiz/Assessment didn't really make sense because Klout doesnt exist anymore. Other than that, I enjoyed it.
Acerca de Programa especializado: Marketing por redes sociales
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
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