Acerca de este Curso
4.7
478 calificaciones
56 revisiones
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 5 horas para completar

Sugerido: 4 weeks of study, 1-2 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Social MarketingSocial Media MarketingSocial MediaA/B Testing
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 5 horas para completar

Sugerido: 4 weeks of study, 1-2 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
2 horas para completar

Legal Considerations

In this module, you will learn the appropriate security, privacy, and governance considerations to apply to your social marketing strategy. ...
Reading
3 videos (Total 19 minutos), 7 readings, 1 quiz
Video3 videos
Security, Privacy, and Governance Pt. 16m
Security, Privacy, and Governance Pt. 28m
Reading7 lecturas
Welcome to MOOC 5!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note on the Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
Quiz1 ejercicio de práctica
Quiz 16m
Semana
2
Horas para completar
1 hora para completar

Metrics

In this module, you will gain a deeper understand of how metrics can be used to drive real business results. ...
Reading
5 videos (Total 37 minutos), 1 reading, 1 quiz
Video5 videos
Identifying Social Successes4m
A New Model for Marketers8m
Measuring Engagement7m
Performance Funnels and KPIs8m
Reading1 lectura
Free Social Marketing Toolkit10m
Quiz1 ejercicio de práctica
Quiz 210m
Semana
3
Horas para completar
1 hora para completar

Performance

In this module, you will learn how to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program. ...
Reading
4 videos (Total 27 minutos), 2 readings, 1 quiz
Video4 videos
Justification Metrics6m
Calculating Performance Metrics5m
Creating a Pilot Program7m
Reading2 lecturas
Toolkit Pt. 2: Budget & Justification Examples10m
Final Thoughts and Assignment10m
Quiz1 ejercicio de práctica
Assessing Your Performance12m
Semana
4
Horas para completar
1 hora para completar

Management

In this module, you will learn how to create a pilot program, test it for sustainability, and justify its existence using proven metrics. ...
Reading
4 videos (Total 25 minutos), 2 readings, 1 quiz
Video4 videos
Program Management6m
Learn More with Medill IMC10m
Assessing Your Performance2m
Reading2 lecturas
Download the Lecture Video Slides10m
What Comes Next?10m
Quiz1 ejercicio de práctica
Quiz 312m
4.7
56 revisionesChevron Right
Dirección de la carrera

25%

comenzó una nueva carrera después de completar estos cursos
Beneficio de la carrera

54%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Promoción de la carrera

33%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por TWOct 18th 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

por CGMay 2nd 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

Instructor

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Acerca de Universidad Northwestern

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca del programa especializado Marketing por redes sociales

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Marketing por redes sociales

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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