Acerca de este Curso
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Comienza de inmediato y aprende a tu propio ritmo.

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Aprox. 5 horas para completar

Sugerido: 4 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Social MarketingSocial Media MarketingSocial MediaA/B Testing

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 5 horas para completar

Sugerido: 4 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
2 horas para completar

Legal Considerations

3 videos (Total 19 minutos), 7 lecturas, 1 cuestionario
3 videos
Security, Privacy, and Governance Pt. 16m
Security, Privacy, and Governance Pt. 28m
7 lecturas
Welcome to MOOC 5!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note on the Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
1 ejercicio de práctica
Quiz 16m
Semana
2
1 hora para completar

Metrics

5 videos (Total 37 minutos), 1 lectura, 1 cuestionario
5 videos
Identifying Social Successes4m
A New Model for Marketers8m
Measuring Engagement7m
Performance Funnels and KPIs8m
1 lectura
Free Social Marketing Toolkit10m
1 ejercicio de práctica
Quiz 210m
Semana
3
1 hora para completar

Performance

4 videos (Total 27 minutos), 2 lecturas, 1 cuestionario
4 videos
Justification Metrics6m
Calculating Performance Metrics5m
Creating a Pilot Program7m
2 lecturas
Toolkit Pt. 2: Budget & Justification Examples10m
Final Thoughts and Assignment10m
1 ejercicio de práctica
Assessing Your Performance12m
Semana
4
1 hora para completar

Management

4 videos (Total 25 minutos), 2 lecturas, 1 cuestionario
4 videos
Program Management6m
Learn More with Medill IMC10m
Assessing Your Performance2m
2 lecturas
Download the Lecture Video Slides10m
What Comes Next?10m
1 ejercicio de práctica
Quiz 312m
4.7
69 revisionesChevron Right

38%

comenzó una nueva carrera después de completar estos cursos

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

21%

consiguió un aumento de sueldo o ascenso

Principales revisiones sobre The Business of Social

por TWOct 18th 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

por CGMay 2nd 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

Instructor

Avatar

Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

Acerca de Universidad Northwestern

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca de Programa especializado Marketing por redes sociales

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Marketing por redes sociales

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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