Acerca de este Curso
4.8
65 calificaciones
14 revisiones
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Horas para completar

Aprox. 21 horas para completar

Sugerido: 4 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Horas para completar

Aprox. 21 horas para completar

Sugerido: 4 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
10 minutos para completar

Intro

...
Reading
1 reading
Reading1 lectura
Assessment system10m
Horas para completar
3 horas para completar

Generating business core idea

Dear student! In this module you will learn how to generate a good business idea for an emerging market. You are going to study the key peculiarities of emerging markets and some clues how to fit them. On completing the module you will be able to define your key products and the customer value, to differentiate between the potential client groups, and to apply strategy fundamentals to your business idea. It is truly contributing if you have your own ideas and ambition to start and run a business in an emerging market. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
Reading
6 videos (Total 80 minutos), 2 readings, 5 quizzes
Video6 videos
What is so special about emerging markets?14m
What we sell and what they buy13m
Who is the client?11m
Market as the game with (no) rules13m
Making your business idea great21m
Reading2 lecturas
Additional literature20m
Additional literature40m
Quiz5 ejercicios de práctica
Emerging and advanced markets6m
Product value10m
A B2B client sandwich10m
Market structure and types12m
Sun Tsu’s fundamentals12m
Semana
2
Horas para completar
5 horas para completar

Designing your business model

Dear student! In this module you will learn how to design a coherent and strong business model out of a business idea. You are going to study how to segment you potential market and how to establish marketing, distribution and partnerships in order to meet the demands of your target audience. On completing the module you will be able to calculate the potential market size, to pack attractive value into your products and to position them properly. You will learn how to attract agents and partners, how to establish a sustainable value exchange, and how to plan the necessary basic activities. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
Reading
6 videos (Total 48 minutos), 2 readings, 7 quizzes
Video6 videos
Understanding Potential Market9m
Packing Value into Products9m
Contacting Your Clients8m
Establishing Value Exchange6m
Planning Activities and Resources5m
Reading2 lecturas
Additional literature20m
Additional literature40m
Quiz6 ejercicios de práctica
Emerging market’s specific traits4m
Choosing a target audience4m
Positioning for emerging markets8m
Research and promotion15m
The types of a middleman8m
Three types of activities12m
Semana
3
Horas para completar
5 horas para completar

Elaborating your value proposition

Dear student! In this module you will learn how to make your offer truly attractive and highly competitive. You are going to study the main factors of competition and the key ideas how to win it. On completing the module you will be able to analyze the competitive environment, to reveal your key competencies, to recognize the market positions with the highest potential, as well as to compose clear commercial offers that make a difference. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
Reading
6 videos (Total 52 minutos), 2 readings, 4 quizzes
Video6 videos
Scanning competitive environment12m
Analyzing competencies7m
Understanding clients7m
Building product/market matrix6m
Composing commercial offers9m
Reading2 lecturas
Additional literature40m
Additional literature40m
Quiz3 ejercicios de práctica
Developing the map of competitors40m
Resources, abilities and connections8m
A commercial offer structure2m
Semana
4
Horas para completar
2 horas para completar

Choosing and supporting strategies

Dear student! In this module you will learn how to choose and support the strategies for the different aspects of your business. You are going to study the fundamental strategies for finance, marketing, business structure and human resources. On completing the module you will be able to design a congruent set of strategies that can produce synergy. Follow the given examples. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
Reading
5 videos (Total 36 minutos), 1 reading, 5 quizzes
Video5 videos
Marketing strategies9m
Internal processes strategies6m
Learning and growth strategies5m
Finance strategies5m
Reading1 lectura
Additional literature40m
Quiz5 ejercicios de práctica
Functional strategies9m
Market entry and competitive strategies21m
The characteristics of internal processes strategies12m
Human capital development12m
Financial system development8m
4.8
14 revisionesChevron Right

Principales revisiones

por VMFeb 28th 2017

Very good course, extensive information, examples to form a clear picture on business strategies in general and in particular in emergent market like Russia.

por CCJun 18th 2018

One of Difficult and Amazing courses I have gone though. Highly Knowledgeable.

Instructor

Avatar

Mikhail Plotnikov

Professor
Department of General and Strategic Management

Acerca de National Research University Higher School of Economics

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communications, IT, mathematics, engineering, and more. Learn more on www.hse.ru...

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

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