By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.
Este curso forma parte de Programa especializado: Análisis de la cadena de suministro
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Acerca de este Curso
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Qué aprenderás
Industry analysis: the market potential, risk and competition intensity, value chain analysis.
Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.
Enterprise diagnosis: competitive strengths and weaknesses, performance drivers and levers, the key problems and causes.
Habilidades que obtendrás
- Management Consulting
- Benchmarking
- Data Analysis
- Business Intelligence
- Competitive Analysis
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Programa - Qué aprenderás en este curso
Welcome!
Welcome to Business intelligence and competitive analysis (or competitive intelligence for short)! In Week 1, you will learn the story of American Airlines Group, the challenges it faces, and the framework of competitive analysis. You will get a feel of competitive intelligence through a comparison of the world’s major economies.
Industry Analysis
In Week 2, you will learn industry analysis, including market potential, risk and competition intensity, and value chain analysis.
Competition Positioning
In Week 3, you will learn how to position a company within an industry to find out where the company stands in the competitive landscape.
Enterprise Diagnosis
In Week 4 (final week), you will learn enterprise diagnosis - a company level analysis, i.e., benchmarking individual companies to discover their strengths and weaknesses, identifying performance drivers and levers, and through a breakdown analysis of revenue or assets, discovering the key issues and the causes.
Reseñas
- 5 stars67,05 %
- 4 stars17,05 %
- 3 stars7,05 %
- 2 stars3,52 %
- 1 star5,29 %
Principales reseñas sobre BUSINESS INTELLIGENCE AND COMPETITIVE ANALYSIS
I have learned a lot in this course about looking for particular data and how to analyze the same. This course provides the required perspective to analyze varous company data.
It was an awesome journey to learn various aspects of SCM
Straight forward course with example project to refer to. Software is easy to use.
Decent course for those who wanted to learn the competitive analysis between companies and industries across various countries.
Acerca de Programa especializado: Análisis de la cadena de suministro
This Specialization is intended for people seeking to integrate supply chain management with data analytics. Through five courses, you will discover and solve problems in various domains of a supply chain, from source, make, move to sell. Upon completion, you will learn concrete data analytics skills and tools to improve supply chain performance.

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