By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.
Este curso forma parte de Programa especializado: Análisis de la cadena de suministro
10.514 ya inscrito
ofrecido por
Programa especializado: Análisis de la cadena de suministroUniversidad Rutgers del Estado de Nueva JerseyAcerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 5 en
Nivel principiante
None
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Qué aprenderás
Industry analysis: the market potential, risk and competition intensity, value chain analysis.
Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.
Enterprise diagnosis: competitive strengths and weaknesses, performance drivers and levers, the key problems and causes.
Habilidades que obtendrás
- Management Consulting
- Benchmarking
- Data Analysis
- Business Intelligence
- Competitive Analysis
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 5 en
Nivel principiante
None
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Programa - Qué aprenderás en este curso
3 horas para completar
Welcome!
Welcome to Business intelligence and competitive analysis (or competitive intelligence for short)! In Week 1, you will learn the story of American Airlines Group, the challenges it faces, and the framework of competitive analysis. You will get a feel of competitive intelligence through a comparison of the world’s major economies.
3 horas para completar
5 videos (Total 38 minutos), 3 lecturas, 1 cuestionario
3 horas para completar
Industry Analysis
In Week 2, you will learn industry analysis, including market potential, risk and competition intensity, and value chain analysis.
3 horas para completar
5 videos (Total 33 minutos), 3 lecturas, 2 cuestionarios
2 horas para completar
Competition Positioning
In Week 3, you will learn how to position a company within an industry to find out where the company stands in the competitive landscape.
2 horas para completar
4 videos (Total 14 minutos), 3 lecturas, 2 cuestionarios
2 horas para completar
Enterprise Diagnosis
In Week 4 (final week), you will learn enterprise diagnosis - a company level analysis, i.e., benchmarking individual companies to discover their strengths and weaknesses, identifying performance drivers and levers, and through a breakdown analysis of revenue or assets, discovering the key issues and the causes.
2 horas para completar
3 videos (Total 18 minutos), 3 lecturas, 2 cuestionarios
Reseñas
- 5 stars67,05 %
- 4 stars17,05 %
- 3 stars7,05 %
- 2 stars3,52 %
- 1 star5,29 %
Principales reseñas sobre BUSINESS INTELLIGENCE AND COMPETITIVE ANALYSIS
por SD4 de mar. de 2022
I have learned a lot in this course about looking for particular data and how to analyze the same. This course provides the required perspective to analyze varous company data.
por SS23 de sep. de 2021
It was an awesome journey to learn various aspects of SCM
por MW6 de oct. de 2020
Straight forward course with example project to refer to. Software is easy to use.
por SB10 de may. de 2021
Decent course for those who wanted to learn the competitive analysis between companies and industries across various countries.
Acerca de Programa especializado: Análisis de la cadena de suministro
This Specialization is intended for people seeking to integrate supply chain management with data analytics. Through five courses, you will discover and solve problems in various domains of a supply chain, from source, make, move to sell. Upon completion, you will learn concrete data analytics skills and tools to improve supply chain performance.
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