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In the business world, modern organizations conduct corporate retreats on a regular basis to consider their strategic direction, review progress, and set up goals and objectives for the year. In this course you will use the same approach to organize, strategize, re-energize, and re-invigorate your career building activities. The final Capstone Project is designed as an annual retreat aimed at facilitating your ability to step back from day-to-day demands and strategically focus on gaining a competitive edge on the job market by investigating new opportunities for career growth, conducting a thorough audit of your skill-building and self-marketing strategies, and developing new ways to enhance and showcase your marketable skills. The Capstone Project will allow you to integrate concepts and tools from the entire Career Brand Management specialization to effectively manage your career brand and increase personal effectiveness. Some unique program highlights: • The Capstone Project is designed as a virtual training and development facility where you will engage in career investigation research, self-audit, and creating evidence-based portfolios, professional development plans, self-marketing and personal branding strategies, presentations, and public profiles; • You’ll be actively working with your cohort (study group members) to review their work and receive peer feedback; • You may also use the Capstone as a “career fitness gym” and work independently on a project where you will share your results with others and receive peer feedback. Examples of these projects include but are not limited to developing a self-marketing plan, creating a new digital artifact, developing communication strategy, working on a job application, creating a selection criteria statement, and looking for best practices and self-assessment tools; • It is completely self-paced; you may want to either do it as a 4-week course, or focus and complete in just 3-4 days. Overall, the Capstone Project will help you organize yourself, fine tune your self-management information system, provide a framework for strategic self-management, and serve as an effective self-coaching support system. In the end, you will be well positioned to succeed in the marketplace as the CEO of your own career!...
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Intermediate Level

Nivel intermedio

Clock

Approx. 11 hours to complete

Sugerido: 3 hours/week...
Comment Dots

English

Subtítulos: English...
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Intermediate Level

Nivel intermedio

Clock

Approx. 11 hours to complete

Sugerido: 3 hours/week...
Comment Dots

English

Subtítulos: English...

Programa - Qué aprenderás en este curso

Week
1
Clock
3 horas para completar

Career Investigation

Welcome to Career Total Fitness 4-Day Annual Retreat! Day 1 will begin with some housekeeping announcements. Then, you'll be greeted by a special guest with a brief keynote talk followed by two lectures. One lecture, called "Connecting the dots", will provide a knowledge map for the entire specialization. The other lecture will introduce the first assignment, a thorough career investigation. Your instructors are Amy Giaculli, Val Chukhlomin and John Beckem....
Reading
4 videos (Total: 29 min), 5 readings, 1 quiz
Video4 videos
Keynote speaker: Phylise Banner, Union Graduate College8m
Career brand management as a skill: Connecting the dots (pdf attached)4m
Conducting a thorough career investigation: How to8m
Reading5 lecturas
Retreat agenda (Course schedule)10m
Looking for lectures from previous courses?10m
Optional reading10m
Course developers and contributors10m
Reuse of the course content10m
Week
2
Clock
3 horas para completar

Self-Audit

Welcome to Day 2! The day will begin with a review of the Self-Management Information System followed by two lectures. One lecture will explain how to maximize benefits of peer reviews for career brand management. The other lecture will introduce the second assignment focused on creating mind-blowing digital artifacts. Your instructors are Amy Giaculli, Val Chukhlomin and Michele Forte....
Reading
3 videos (Total: 22 min), 1 reading, 1 quiz
Video3 videos
Making peer review assessment work8m
Creating a mind-blowing digital artifact: How to5m
Reading1 lectura
Read more about reviewing and assessment10m
Week
3
Clock
3 horas para completar

Strategic Planning

Welcome to Day 3! The day will begin with a review of the Self-Coaching Toolbox followed by two lectures. The first lecture will examine approaches to sustaining self-strategy and translating it into daily routines. The other lecture will introduce the third assignment devoted to developing breathtaking communication strategies. Your instructors are Amy Giaculli, Val Chukhlomin and John Beckem....
Reading
4 videos (Total: 49 min), 1 reading, 1 quiz
Video4 videos
Making self-strategy work9m
Developing a breath-taking promotional strategy: How to5m
The secrets of using social media for self-marketing: A bonus interview with Dr. Alfreda James of SUNY Stony Brook24m
Reading1 lectura
Self-Coaching Tools and Techniques10m
Week
4
Clock
4 horas para completar

Field Experience and Reflection

The annual retreat is almost over, but there are some outstanding learning activities to complete. One lecture called "So what?" provides guidance for self-reflection. Another lecture will introduce field experiences for the next year ("homework"). We will ask you to plan ahead your career branding activities and prepare a brief report as the fourth (and final) assignment in this course. In the end please take a few minutes to complete the end-of-the-course survey. There is also a bonus exercise; you may find it useful to share your unique career branding experiences with other learners and us by recording a brief video (see instructions in the "How to Contribute" video). Finally, we are planning to arrange a live round table to answer your questions. Your instructors are Amy Giaculli, Val Chukhlomin and Michele Forte....
Reading
4 videos (Total: 19 min), 1 reading, 2 quizzes
Video4 videos
So what? How to reflect9m
What's next: Planning a field experience (pdf attached)4m
How to contribute1m
Reading1 lectura
End-of-course survey10m

Instructores

Dr. Valeri Chukhlomin

Professor
SUNY Empire State College

Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services

Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College

Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College

Amy Giaculli

Assessment Specialist
SUNY Empire State College

Acerca de The State University of New York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

Acerca del programa especializado Career Brand Management

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

Preguntas Frecuentes

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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