The Role of Distribution Channels in the Value Chain

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From the course by IE Business School
Channel Management and Retailing
195 ratings
IE Business School

Channel Management and Retailing

195 ratings
Course 3 of 5 in the Specialization Marketing Mix Implementation
From the lesson
Distribution Channel Planning and Management: Why are They so Important?
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.

Meet the Instructors

  • Maria Teresa Aranzabal
    Maria Teresa Aranzabal
    Professor
    Marketing