Aug 03, 2020
Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.
Mar 17, 2017
Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!
May 09, 2016
I think the lecture is pretty basic and general compared with the other lectures in the Marketing Mix Implementation course. Many examples were suggested, but I think it would be better if there were more international brands rather than Spanish brands. There were many errors in subtitles. I would appreciate if they were double checked before release.
por Supanut J•
Oct 04, 2017
Only suitable for those who want to learn very board concept. No specific insightful information could be taken from this class.
por bhavik p m•
Feb 07, 2017
Didnt find it very interesting because of language interpretation issues. The content was good though!
por LUOKEKE L•
Aug 19, 2020
The professor’s English is so bad and the course is too easy
por Elzbieta Z•
Apr 13, 2020
This is so far the weakest part in the specialization and I am seriously disappointed. First, it needs update. A respected company should not publicly claim in 2020 that Apps are a myth and present online retailing as if it was a concept from Back to the Future films. Besides, the course was pure theory and zero practice. With so many possibilities of practical assignments, the only one offered consists of copy and paste from an article. Shameful.
por Willy P B•
Oct 25, 2016
Siento que este curso ha sido el más flojo de toda la especialización. La profesora cometía errores gramaticales mientras hablaba y su acento tan marcado hacía recordar el "Un Café con Leche in la Plaza Mayor" de hace unos años. No pongo en duda sus conocimientos pero he tardado mucho más en completarlo debido a esos puntos.
por Tong Z•
May 08, 2016
the quality of this course is very low, and the content are not interesting and useful at all.