Acerca de este Curso

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100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 15 horas para completar

Sugerido: 6 weeks of study, 3-5 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Qué aprenderás

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    Critically evaluate a range of theories to decode the components of persuasive communications

  • Check

    Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

  • Check

    Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 15 horas para completar

Sugerido: 6 weeks of study, 3-5 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1

Semana 1

3 horas para completar

The necessary art of persuasion: Understanding what matters to your audience

3 horas para completar
6 videos (Total 34 minutos), 4 lecturas, 2 cuestionarios
6 videos
Week 1 outline3m
1.1a What is persuasive communication?7m
1.2b Assessing human behaviour7m
1.3a Decision making: How it's done4m
1.3b How to question for unconscious values8m
4 lecturas
Become a Global MBA degree learner1m
Course overview10m
Learning activities and assessment10m
Explore further resources 11h
2 ejercicios de práctica
Recall 1: Check your understanding15m
Check your applied learning 11h
Semana
2

Semana 2

3 horas para completar

Telling your story: Developing a dramatic narrative

3 horas para completar
4 videos (Total 27 minutos), 2 lecturas, 2 cuestionarios
4 videos
2.1 Information processing and recalling stories8m
2.2b Why is storytelling important?9m
2.3a Structure that story!7m
2 lecturas
2.2a Storytellers30m
Explore further resources 21h
2 ejercicios de práctica
Recall 2: Check your understanding15m
Check your applied learning 21h
Semana
3

Semana 3

3 horas para completar

Connecting with people: Developing authenticity and building rapport

3 horas para completar
5 videos (Total 34 minutos), 2 lecturas, 2 cuestionarios
5 videos
3.1 The art and science of building rapport8m
3.2a Relationships only happen with rapport8m
3.2b The matching exercise7m
3.3a Making your meeting matter7m
2 lecturas
3.2c Communication: Mehrabian15m
Explore further resources 31h
2 ejercicios de práctica
Recall 3: Check your understanding15m
Check your applied learning 31h
Semana
4

Semana 4

3 horas para completar

Talk the talk: Creating impressions and guiding influential conversations

3 horas para completar
5 videos (Total 33 minutos), 1 lectura, 2 cuestionarios
5 videos
4.1 Group influence and impression management7m
4.2a The three questions to influence6m
4.2b The need to lead6m
4.3a The questions that get real answers9m
1 lectura
Explore further resources 41h
2 ejercicios de práctica
Recall 4: Check your understanding15m
4: Check your applied learning1h
4.8

23 revisiones

Chevron Right

Principales revisiones sobre Storytelling and influencing: Communicate with impact

por NSJan 7th 2020

Very inspiring and motivating, full of knowledge and also enjoy lectures and videos made me attach to the videos. Thanks for the epic course, see you on the next ones!

por NAOct 14th 2019

Nice course. Made me think in a way I never would have thought otherwise. Also provided me with lot of helpful tips that I can try in my daily life.

Instructores

Imagen del instructor, Associate Professor Lawrence Ang

Associate Professor Lawrence Ang

Department of Marketing
Macquarie Business School
Imagen del instructor, Arabella MacPherson

Arabella MacPherson

Director, Resonate Communications

Comienza a trabajar para obtener tu maestría

Este curso es parte del Global Master of Business Administration (Global MBA) completamente en línea de Universidad de Macquarie. Si eres aceptado en el programa completo, tus cursos cuentan para tu título.

Acerca de Universidad de Macquarie

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

Acerca de Programa especializado Influencing: Storytelling, Change Management and Governance

The ability to influence without force or coercion is important in any organization and at all levels. Modern managers must master the art of persuasive communication, adapt to the needs of the audience, construct a good narrative and inspire the audience to act (Communicate with Impact). They must learn to design and negotiate both informal and complex agreements, and do this in diverse workplace cultures (Negotiate and Resolve Conflict). The Specialization applies influencing methods in two areas of great importance: change management and risk governance. Successful change management eludes many individuals and organizations, so we propose a new approach to enable you to inspire and lead transformations (Manage Change). Similarly, in the post-financial crisis environment, many organizations acknowledge the need for effective risk governance but few, if any, have achieved it. We present evidence-based methods that will help your organization achieve its objectives (Engage the Board)....
Influencing: Storytelling, Change Management and Governance

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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