An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
Este curso forma parte de Programa Especializado - Influencing: Storytelling, Change Management and Governance
Storytelling and influencing: Communicate with impact
ofrecido por
Programa Especializado - Influencing: Storytelling, Change Management and GovernanceUniversidad de Macquarie
Acerca de este Curso
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Qué aprenderás
Critically evaluate a range of theories to decode the components of persuasive communications
Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 13 horas para completar
Sugerido: 6 weeks of study, 3-5 hours/week
Inglés (English)
Subtítulos: Inglés (English), Francés (French)
Programa - Qué aprenderás en este curso
3 horas para completar
The necessary art of persuasion: Understanding what matters to your audience
At the heart of persuasive communications is a solid understanding of your audience and what they find appealing. This week you will learn the basic theory of persuasive communication, including models of information processing, motivational appeals, message acceptance, fast and slow decision making and rules of effective human interactions.
3 horas para completar
6 videos (Total 34 minutos), 4 lecturas, 2 cuestionarios
6 videos
Week 1 outline3m
1.1a What is persuasive communication?7m
1.2b Assessing human behaviour7m
1.3a Decision making: How it's done4m
1.3b How to question for unconscious values8m
4 lecturas
Become a Global MBA degree learner1m
Course overview10m
Learning activities and assessment10m
Explore further resources 11h
2 ejercicios de práctica
Recall 1: Check your understanding15m
Check your applied learning 11h
3 horas para completar
Telling your story: Developing a dramatic narrative
Effective storytelling starts with developing persuasive content, and then structuring a dramatic narrative that will spark the imagination. In week 2, you will learn how to apply storytelling principles like shaping the beginning, building the middle, and making the ending powerful. You will learn how to find the winning idea for your story, colour it with emotions, and use metaphors to quickly connect concepts in people’s minds.
3 horas para completar
4 videos (Total 27 minutos), 2 lecturas, 2 cuestionarios
4 videos
2.1 Information processing and recalling stories8m
2.2b Why is storytelling important?9m
2.3a Structure that story!7m
2 lecturas
2.2a Storytellers30m
Explore further resources 21h
2 ejercicios de práctica
Recall 2: Check your understanding15m
Check your applied learning 21h
3 horas para completar
Connecting with people: Developing authenticity and building rapport
Developing rapport and trust is a crucial aspect of persuasion, in fact, it crucial for any form of supportive human interactions. Often times, this means being able to read a situation and adapt the approach accordingly. In week 3, you will learn how to speak authentically, and how to quickly build and maintain rapport. The means by which this can be accomplished include the use of verbal and non-verbal cues and the techniques of matching and mirroring the body language and vocal qualities of the other person.
3 horas para completar
5 videos (Total 34 minutos), 2 lecturas, 2 cuestionarios
5 videos
3.1 The art and science of building rapport8m
3.2a Relationships only happen with rapport8m
3.2b The matching exercise7m
3.3a Making your meeting matter7m
2 lecturas
3.2c Communication: Mehrabian15m
Explore further resources 31h
2 ejercicios de práctica
Recall 3: Check your understanding15m
Check your applied learning 31h
3 horas para completar
Talk the talk: Creating impressions and guiding influential conversations
Group meetings can create lasting impressions, which is why it important that they are well run. But, more often than not, such meetings are unproductive. Stress and tension in meetings are also common. In week 4, you will learn how to lead influential group conversation by planning an effective meeting, be aware of the do’s and don’ts in meeting, avoid groupthink, and how to make better decisions. You will also learn the power of impression management.
3 horas para completar
5 videos (Total 33 minutos), 1 lectura, 2 cuestionarios
5 videos
4.1 Group influence and impression management7m
4.2a The three questions to influence6m
4.2b The need to lead6m
4.3a The questions that get real answers9m
1 lectura
Explore further resources 41h
2 ejercicios de práctica
Recall 4: Check your understanding15m
4: Check your applied learning1h
Principales revisiones sobre Storytelling and influencing: Communicate with impact
Very inspiring and motivating, full of knowledge and also enjoy lectures and videos made me attach to the videos. Thanks for the epic course, see you on the next ones!
Nice course. Made me think in a way I never would have thought otherwise. Also provided me with lot of helpful tips that I can try in my daily life.
ofrecido por
Universidad de Macquarie
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
Comienza a trabajar para obtener tu maestría
Este curso es parte del Global Master of Business Administration (Global MBA) completamente en línea de Universidad de Macquarie.
Si eres aceptado en el programa completo, tus cursos cuentan para tu título.
Acerca de Programa especializado Influencing: Storytelling, Change Management and Governance
The ability to influence without force or coercion is important in any organization and at all levels. Modern managers must master the art of persuasive communication, adapt to the needs of the audience, construct a good narrative and inspire the audience to act (Communicate with Impact). They must learn to design and negotiate both informal and complex agreements, and do this in diverse workplace cultures (Negotiate and Resolve Conflict).
The Specialization applies influencing methods in two areas of great importance: change management and risk governance. Successful change management eludes many individuals and organizations, so we propose a new approach to enable you to inspire and lead transformations (Manage Change). Similarly, in the post-financial crisis environment, many organizations acknowledge the need for effective risk governance but few, if any, have achieved it. We present evidence-based methods that will help your organization achieve its objectives (Engage the Board).
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
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¿Hay ayuda económica disponible?
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