About this course: In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)
Taught by: Candy Lee, Professor
Medill School of Journalism, Media, Integrated Marketing Communications
Taught by: John Lavine, Founder, Professor and Director, Media Management Center
| Basic Info |
Course 2 of 5 in the
Content Strategy for Professionals Specialization.
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| Commitment | 1-3 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Found this module useful.
Professor Lavine is able to focus on the most relevant informations for his audience (we, the students :) demonstrating that he is not just talking about managing content but he is able to create relevant and high quality contents on his own. I'm really secure that I made a great choise enrolling :)
Great content, to the point!
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SC
I loved the course. The content was very comprehensive and meaningful.
However, I just have one feedback:
I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me because there were actually questions on measuring content strategy impact in the Case Study, which were topics from week 3.
If you can check and rectify that for future students it will be great!
Thanking You
Saradwati Chatterjee