In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
Este curso forma parte de Programa especializado: Content Strategy for Professionals
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Programa especializado: Content Strategy for ProfessionalsUniversidad NorthwesternAcerca de este Curso
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100 % en línea
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Curso 2 de 5 en
Aprox. 6 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 5 en
Aprox. 6 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programa - Qué aprenderás en este curso
2 horas para completar
Platforms and Design
Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.
2 horas para completar
7 videos (Total 29 minutos), 5 lecturas
2 horas para completar
Social and Mobile Media
Module 2 is dedicated to utilizing social and mobile media.
2 horas para completar
4 videos (Total 23 minutos), 3 lecturas, 1 cuestionario
2 horas para completar
Managing Content and IP
Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.
2 horas para completar
10 videos (Total 73 minutos), 4 lecturas
Reseñas
- 5 stars66,22 %
- 4 stars25,82 %
- 3 stars6,29 %
- 2 stars0,66 %
- 1 star0,99 %
Principales reseñas sobre CONTENT STRATEGY FOR PROFESSIONALS: MANAGING CONTENT
por JG13 de ago. de 2019
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
por KS15 de oct. de 2019
I really am finding value in this course. The assignments challenge me and I walk away from every lesson feeling the need to implement something new!
por JH4 de ago. de 2019
Excellent continuation of the first course in this specialization.
por VI3 de jul. de 2020
Very useful information much of which is still relevant in 2020. I also appreciate the reading material that's provided as PDFs.
Acerca de Programa especializado: Content Strategy for Professionals
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
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