In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
Este curso forma parte de Programa Especializado - Content Strategy for Professionals
ofrecido por
Programa Especializado - Content Strategy for ProfessionalsUniversidad NorthwesternAcerca de este Curso
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Resultados profesionales del estudiante
20%
comenzó una nueva carrera después de completar estos cursos
22%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 5 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 6 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
Instructores
Resultados profesionales del estudiante
20%
comenzó una nueva carrera después de completar estos cursos
22%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 5 en
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 6 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programa - Qué aprenderás en este curso
2 horas para completar
Platforms and Design
Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.
2 horas para completar
7 videos (Total 29 minutos), 5 lecturas
7 videos
Media and Platform Variations3m
Storytelling Changes Across Multimedia8m
Storytelling Changes Across Platforms3m
What is Design?2m
Evaluating Content Design3m
Usability Testing3m
5 lecturas
What is Content Strategy?10m
Course Content and Schedule10m
How Do I Get The Most Out Of This Course?10m
Meet the Team10m
The Visual Experience10m
2 horas para completar
Social and Mobile Media
Module 2 is dedicated to utilizing social and mobile media.
2 horas para completar
4 videos (Total 23 minutos), 3 lecturas, 1 cuestionario
3 lecturas
The Case Study10m
The Utilitarian Experience10m
The Inspiration Experience10m
2 horas para completar
Managing Content and IP
Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.
2 horas para completar
10 videos (Total 73 minutos), 4 lecturas
10 videos
Legal Protection7m
Using Credible Content From Brands4m
Outsourcing vs. In-House Creation5m
Introduction to IBM4m
Communicate Effectively in a Digital World8m
Leveraging Talent2m
A Revolutionary View of Marketing14m
Watson: The Computer that Learns8m
Summary of Content Strategy's Future7m
4 lecturas
Appendix10m
Download the Toolkit10m
Join us for MOOC 3 - Expanding Your Content's Reach!10m
Other Resources10m
Reseñas
Principales reseñas sobre CONTENT STRATEGY FOR PROFESSIONALS: MANAGING CONTENT
por JC24 de abr. de 2020
certain acronyms are tough to understand. Some professors speech is'nt that student friendly .otherwise a good course especially for people acquainted with English language . Others may find it tough.
por KS15 de oct. de 2019
I really am finding value in this course. The assignments challenge me and I walk away from every lesson feeling the need to implement something new!
por JG13 de ago. de 2019
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
por YL7 de nov. de 2016
very good lecture and assignment design. But I prefer more case study in the lecture to help the learners better understand the rules.
Acerca de Programa especializado: Content Strategy for Professionals
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
Preguntas Frecuentes
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Is financial aid available?
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