Using Credible Content From Brands

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Del curso dictado por Universidad Northwestern
Content Strategy for Professionals: Managing Content
143 ratings
Universidad Northwestern
143 ratings
Curso 2 de 5 en SpecializationContent Strategy for Professionals
De la lección
Managing Content and IP
Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.

Conoce a los instructores

  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications
  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center