Chevron Left
Volver a Content Strategy for Professionals: Managing Content

Opiniones y comentarios de aprendices correspondientes a Content Strategy for Professionals: Managing Content por parte de Universidad Northwestern

308 calificaciones

Acerca del Curso

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...

Principales reseñas


24 de abr. de 2020

certain acronyms are tough to understand. Some professors speech is'nt that student friendly .otherwise a good course especially for people acquainted with English language . Others may find it tough.


12 de mar. de 2021

A lot of information was delivered, yet it was very well summarized and easy to digest. The examples provided to demonstrate concepts were really helpful. Great course!

Filtrar por:

1 - 25 de 48 revisiones para Content Strategy for Professionals: Managing Content

por Christine O

6 de sep. de 2017

por Saradwati C

9 de ago. de 2017

por Joe T

26 de ago. de 2018

por Kathryn S

16 de oct. de 2019

por Diego S G

16 de feb. de 2018

por Phan T A

12 de abr. de 2016

por Sherine S

13 de abr. de 2020

por Sabika H

31 de oct. de 2019

por Iyiola A

18 de jun. de 2020

por Dario R

27 de jul. de 2017

por Rishi A

10 de nov. de 2016

por Olesya A

27 de ago. de 2016


7 de ago. de 2020

por J C

25 de abr. de 2020

por Megan G

12 de mar. de 2021

por James-Anthony G

13 de ago. de 2019

por Yuan L

8 de nov. de 2016

por Virginia I

3 de jul. de 2020

por fcastilloch

21 de ene. de 2021

por Deleted A

13 de mar. de 2018

por Julián V G

3 de sep. de 2017

por OZGE B K

3 de may. de 2020

por Gerard

3 de oct. de 2017

por Jennifer H

5 de ago. de 2019

por Violet Z

23 de may. de 2016