Acerca de este Curso
4.6
28 calificaciones
8 revisiones
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Horas para completar

Aprox. 6 horas para completar

Sugerido: 4 weeks of study, 3-4 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English), Árabe (Arabic)
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Horas para completar

Aprox. 6 horas para completar

Sugerido: 4 weeks of study, 3-4 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English), Árabe (Arabic)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
12 minutos para completar

Capstone Overview and Directions

Please start by reading these pages and watching the video. They will let you know how to complete the Capstone Project and earn your Content Strategy Specialization Certificate from Northwestern University. ...
Reading
1 video (Total 2 minutos), 1 reading
Reading1 lectura
Overview & Directions10m
Semana
2
Horas para completar
1 hora para completar

Content Strategy for Professionals Capstone Project Story

In this section you will find the assignment details you will need to complete by the end of Week 3....
Reading
5 readings
Reading5 lecturas
Background10m
The Travel Website Landscape10m
Wish I Was There10m
Future Development10m
Your Assignment10m
Semana
3
Horas para completar
2 horas para completar

Assignment Submission

This week you will submit the content for your Capstone Project. ...
Reading
1 quiz
Semana
4
Horas para completar
10 minutos para completar

Peer Review

This week you will complete 3 peer reviews and earn your Specialization Certificate! ...
Reading
1 reading
Reading1 lectura
Don't forget to do your 3 peer reviews!10m
4.6
8 revisionesChevron Right
Beneficio de la carrera

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Promoción de la carrera

25%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por GCAug 26th 2017

Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.

por MIFeb 17th 2018

It's a good project from learning point. As what ever one learns in the courses, implements it.

Instructores

Avatar

John Lavine

Founder, Professor and Director, Media Management Center
Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

Acerca de Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca del programa especializado Content Strategy for Professionals

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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