About this course: The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.
Taught by: John Lavine, Founder, Professor and Director, Media Management Center
Taught by: Candy Lee, Professor
Medill School of Journalism, Media, Integrated Marketing Communications
| Basic Info | Course 5 of 5 in the Content Strategy for Professionals Specialization |
| Level | Intermediate |
| Commitment | 4 weeks of study, 3-4 hours/week |
| Language | English, Subtitles: Arabic |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Video: The Content Strategy Capstone Project
- Leitura: Overview & Directions
- Leitura: Background
- Leitura: The Travel Website Landscape
- Leitura: Wish I Was There
- Leitura: Future Development
- Leitura: Your Assignment
- Leitura: Don't forget to do your 3 peer reviews!
Cada curso é como um livro didático interativo, com vídeos pré-gravados, testes e projetos.
Conecte-se com milhares de outros aprendizes, debata ideias, discuta sobre os materiais do curso e obtenha ajuda para dominar conceitos.
Obtenha reconhecimento oficial pelo seu trabalho e compartilhe seu sucesso com amigos, colegas e empregadores.
| Comprar curso | Participar como ouvinte | |
|---|---|---|
| Acesso aos materiais do curso | Available | Available |
| Acesso a materiais valendo nota | Available | Not available |
| Receba uma nota final | Available | Not available |
| Obtenha um Certificado de Curso compartilhável | Available | Not available |
Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.
Great experience!
Very challenging with the goal to bring a complete strategy to life.
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Great experience