Acerca de este Curso
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Nivel intermedio

Aprox. 6 horas para completar

Sugerido: 4 weeks of study, 3-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Árabe (Arabic), Alemán (German)

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

Aprox. 6 horas para completar

Sugerido: 4 weeks of study, 3-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Árabe (Arabic), Alemán (German)

Programa - Qué aprenderás en este curso

Semana
1
12 minutos para completar

Capstone Overview and Directions

1 video (Total 2 minutos), 1 lectura
1 lectura
Overview & Directions10m
Semana
2
1 hora para completar

Content Strategy for Professionals Capstone Project Story

5 lecturas
5 lecturas
Background10m
The Travel Website Landscape10m
Wish I Was There10m
Future Development10m
Your Assignment10m
Semana
3
2 horas para completar

Assignment Submission

1 cuestionario
Semana
4
10 minutos para completar

Peer Review

1 lectura
1 lectura
Don't forget to do your 3 peer reviews!10m
4.6
8 revisionesChevron Right

67%

comenzó una nueva carrera después de completar estos cursos

43%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

29%

consiguió un aumento de sueldo o ascenso

Principales revisiones sobre Content Strategy for Professionals: Capstone Project

por GCAug 26th 2017

Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.

por MIFeb 17th 2018

It's a good project from learning point. As what ever one learns in the courses, implements it.

Instructores

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John Lavine

Founder, Professor and Director, Media Management Center
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Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
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Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

Acerca de Universidad Northwestern

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca de Programa especializado Content Strategy for Professionals

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit....
Content Strategy for Professionals

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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