Este curso forma parte de Programa especializado: Corporate Entrepreneurship: Innovating within Corporations

4.7
estrellas
67 calificaciones

Daniel Gordon

7800 ya inscrito

Ofrecido Por

Programa especializado: Corporate Entrepreneurship: Innovating within CorporationsUniversidad de Maryland en College Park

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Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course:

• Identifying how to create and deliver value for existing and future customers of the company;
• Learning how to extract value for the corporate venture in a sustainable fashion; 
• Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and
• Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives.

Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-business-model

Fechas límite flexibles

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Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

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Curso 2 de 5 en

Programa especializado: Corporate Entrepreneurship: Innovating within Corporations

Nivel principiante

Aprox. 11 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 2 de 5 en

Programa especializado: Corporate Entrepreneurship: Innovating within Corporations

Nivel principiante

Aprox. 11 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

5/5 (9 calificaciones)

Daniel Gordon

Lecturer of Technology Entrepreneurship

Maryland Technology Enterprise Institute (Mtech)

7800 alumnos

1 curso

Ofrecido por

Universidad de Maryland en College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

Mira cómo los empleados de las mejores empresas dominan las habilidades más demandadas

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Programa - Qué aprenderás en este curso

Semana

Semana 1

2 horas para completar

Introduction to Business Modeling

2 horas para completar

8 videos (Total 40 minutos), 6 lecturas, 1 cuestionario

8 videos

Preview of the Course2m

Welcome to Week One3m

What is a startup?3m

Customer, market, and value propostion6m

Product-market fit: The heart of the business model8m

Walk-through of the Business Model Canvas - Part 15m

Walk-through of the Business Model Canvas - Part 24m

How do you develop a business model?6m

6 lecturas

Welcome to Building the Business Model for Corporate Entrepreneurs3m

Meet Dan Gordon3m

Connect with your Classmates1m

Our Recommended Textbook for the Course3m

Download the Business Model Canvas Poster1m

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs5m

Semana

Semana 2

3 horas para completar

Customer Discovery and Customer Validation

3 horas para completar

7 videos (Total 40 minutos), 2 lecturas, 1 cuestionario

Semana

Semana 3

4 horas para completar

Customer Segmentation and Analysis

4 horas para completar

12 videos (Total 95 minutos), 7 lecturas, 2 cuestionarios

12 videos

Welcome to Week Three2m

Why have customer segments at all?6m

Customer segments, value propositions, and product features12m

Customer types8m

Customer segments and business models6m

Customer archetypes4m

Minimum viable product (MVP)7m

Market size and sizing8m

Physical and virtual goods12m

Market types10m

B2C and B2B markets9m

Crossing the chasm5m

7 lecturas

An Introduction to Customer Segmentation10m

In the Digital Era, People, Not Processes, Are Key (Optional)10m

Know Your Customers’ “Jobs to Be Done” (Optional)10m

What Is Value? The Costco Value Proposition (Optional)10m

The Lean Startup Methodology (Optional)10m

How To Design Your Next Minimum Viable Product (Optional)10m

Business Model Generation10m

2 ejercicios de práctica

Value Proposition and Customer Segment Analysis30m

Customer Types and Customer Archetypes Analysis30m

Semana

Semana 4

3 horas para completar

Creating the Business Model for the Corporate Venture

3 horas para completar

10 videos (Total 66 minutos), 6 lecturas, 1 cuestionario

10 videos

Welcome to Week Four3m

The funnel of customer engagement10m

What is a channel?10m

Product-channel fit7m

Cost structure6m

The rest of the business model canvas3m

Key activities9m

Key partnerships8m

Key resources5m

Final Thoughts1m

6 lecturas

The Elements of Value (Optional)10m

You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)10m

Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)10m

Business Model Generation10m

How To Turn Corporations Into Innovation Machines (Optional)10m

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs5m

1 ejercicio de práctica

Developing Your Business Model30m

Reseñas

4.7

14 reseña

5 stars
77,94 %
4 stars
17,64 %
3 stars
2,94 %
1 star
1,47 %

Principales reseñas sobre BUILDING THE BUSINESS MODEL FOR CORPORATE ENTREPRENEURS

por NR18 de oct. de 2020

Really enjoyed the course. The concepts were presented in a very practical manner, with great examples and optional reading material.

por VM24 de nov. de 2016

Great course with so much precise information, process and examples.

The focus is on how to develop the full business model

por AS31 de ene. de 2019

Understanding of business model easily from this course.

por NA31 de ago. de 2020

I really liked the way Mr. Daniel Gordon delivers his point of view.

Ver todas las reseñas

Acerca de Programa especializado: Corporate Entrepreneurship: Innovating within Corporations

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.

Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

Corporate Entrepreneurship: Innovating within Corporations

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
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es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.

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Building the Business Model for Corporate Entrepreneurs

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