Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.
Este curso forma parte de Programa especializado: Corporate Entrepreneurship: Innovating within Corporations
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ofrecido por
Programa especializado: Corporate Entrepreneurship: Innovating within CorporationsUniversidad de Maryland en College ParkAcerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish), Rumano
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish), Rumano
ofrecido por
Universidad de Maryland en College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Programa - Qué aprenderás en este curso
2 horas para completar
Introduction to Business Modeling
In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
2 horas para completar
8 videos (Total 40 minutos), 6 lecturas, 1 cuestionario
3 horas para completar
Customer Discovery and Customer Validation
In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
3 horas para completar
7 videos (Total 40 minutos), 2 lecturas, 1 cuestionario
4 horas para completar
Customer Segmentation and Analysis
In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
4 horas para completar
12 videos (Total 95 minutos), 7 lecturas, 2 cuestionarios
3 horas para completar
Creating the Business Model for the Corporate Venture
In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.
3 horas para completar
10 videos (Total 66 minutos), 6 lecturas, 1 cuestionario
Reseñas
Principales reseñas sobre BUILDING THE BUSINESS MODEL FOR CORPORATE ENTREPRENEURS
por VM24 de nov. de 2016
Great course with so much precise information, process and examples. The focus is on how to develop the full business model
por RM18 de ene. de 2019
I enjoyed learning a new way of helping smaller businesses get started. It is faster and more compacted.
por NA31 de ago. de 2020
I really liked the way Mr. Daniel Gordon delivers his point of view.
por RC30 de abr. de 2020
It was a great experience learning from University of Maryland
Acerca de Programa especializado: Corporate Entrepreneurship: Innovating within Corporations
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
