Acerca de este Curso

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Certificado para compartir
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100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 11 horas para completar
Inglés (English)
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 11 horas para completar
Inglés (English)

ofrecido por

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Universidad de Maryland en College Park

Programa - Qué aprenderás en este curso

Semana
1

Semana 1

2 horas para completar

Introduction to Business Modeling

2 horas para completar
8 videos (Total 40 minutos), 6 lecturas, 1 cuestionario
8 videos
Welcome to Week One3m
What is a startup?3m
Customer, market, and value propostion6m
Product-market fit: The heart of the business model8m
Walk-through of the Business Model Canvas - Part 15m
Walk-through of the Business Model Canvas - Part 24m
How do you develop a business model?6m
6 lecturas
Welcome to Building the Business Model for Corporate Entrepreneurs3m
Meet Dan Gordon3m
Connect with your Classmates1m
Our Recommended Textbook for the Course3m
Download the Business Model Canvas Poster1m
Explore the Online Master of Professional Studies in Technology Entrepreneurship5m
Semana
2

Semana 2

3 horas para completar

Customer Discovery and Customer Validation

3 horas para completar
7 videos (Total 40 minutos), 2 lecturas, 1 cuestionario
7 videos
Why talk to customers? What do they know?5m
How to get insights from customers11m
Building a pipeline of customer interviews5m
What to do before the interview5m
What to do after the interview3m
Cold calling 1016m
2 lecturas
Talking to Humans3m
How to Interview a Customer (Optional)10m
Semana
3

Semana 3

4 horas para completar

Customer Segmentation and Analysis

4 horas para completar
12 videos (Total 95 minutos), 7 lecturas, 2 cuestionarios
12 videos
Why have customer segments at all?6m
Customer segments, value propositions, and product features12m
Customer types8m
Customer segments and business models6m
Customer archetypes4m
Minimum viable product (MVP)7m
Market size and sizing8m
Physical and virtual goods12m
Market types10m
B2C and B2B markets9m
Crossing the chasm5m
7 lecturas
An Introduction to Customer Segmentation10m
In the Digital Era, People, Not Processes, Are Key (Optional)10m
Know Your Customers’ “Jobs to Be Done” (Optional)10m
What Is Value? The Costco Value Proposition (Optional)10m
The Lean Startup Methodology (Optional)10m
How To Design Your Next Minimum Viable Product (Optional)10m
Business Model Generation10m
2 ejercicios de práctica
Value Proposition and Customer Segment Analysis30m
Customer Types and Customer Archetypes Analysis30m
Semana
4

Semana 4

3 horas para completar

Creating the Business Model for the Corporate Venture

3 horas para completar
10 videos (Total 66 minutos), 6 lecturas, 1 cuestionario
10 videos
The funnel of customer engagement10m
What is a channel?10m
Product-channel fit7m
Cost structure6m
The rest of the business model canvas3m
Key activities9m
Key partnerships8m
Key resources5m
Final Thoughts1m
6 lecturas
The Elements of Value (Optional)10m
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)10m
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)10m
Business Model Generation10m
How To Turn Corporations Into Innovation Machines (Optional)10m
Earn a Degree Online in Entrepreneurship and Innovation5m
1 ejercicio de práctica
Developing Your Business Model30m

Reseñas

Principales reseñas sobre BUILDING THE BUSINESS MODEL FOR CORPORATE ENTREPRENEURS

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Acerca de Programa especializado: Corporate Entrepreneurship: Innovating within Corporations

Corporate Entrepreneurship: Innovating within Corporations

Preguntas Frecuentes

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