With growing age, income, and ethnic diversity, customer expectations are also becoming more diverse. Therefore, it is becoming difficult to satisfy all customers with growing but divergent expectations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, suggests shaping customer expectations is as, if not more, important than exceeding customer expectations. There are three strategies to manage customer expectations: abandon the customer, accommodate the customer, and adjust customer expectations. Since not all customers are profitable, one must link managing customer expectations with profitability outcomes.
Este curso forma parte de Programa especializado: Customer Centricity with Professor Jagdish Sheth
Ofrecido Por


Acerca de este Curso
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
At least two to three years of work experience and no graduate degree is recommended.
Aprox. 7 horas para completar
Inglés (English)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosHabilidades que obtendrás
- 4. Learn from human resource functions how to shape customer expectations in the same way that HR shapes employee expectations
- 5. Understand why abandoning customers with unrealistic expectations improves the bottom line
- 3. Understand why shaping customer expectations requires a unique skillset
- 2. Understand why customers’ attitudes are becoming more divergent
- 1. Learn how to segment based on customer expectations
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
At least two to three years of work experience and no graduate degree is recommended.
Aprox. 7 horas para completar
Inglés (English)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
3 horas para completar
How to Manage Diverging Customer Expectations (parts 1 and 2)
3 horas para completar
21 videos (Total 67 minutos), 4 lecturas, 2 cuestionarios
4 horas para completar
How to Manage Diverging Customer Expectations (parts 3 and 4)
4 horas para completar
21 videos (Total 60 minutos), 1 lectura, 3 cuestionarios
Acerca de Programa especializado: Customer Centricity with Professor Jagdish Sheth

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