Acerca de este Curso
4.7
15 calificaciones
4 revisiones

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 14 horas para completar

Sugerido: 4 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 14 horas para completar

Sugerido: 4 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
4 horas para completar

MODULE 0: Orientation and Introduction to the Case Study Method

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. You will also become familiar with the tools and process of analyzing a business situation....
5 videos (Total 62 minutos), 6 readings, 3 quizzes
5 videos
Case Method Analysis14m
Defining the Problem11m
Writing an Executive Summary9m
The BlackBerry Case15m
6 lecturas
Syllabus10m
About the Discussion Forums10m
Updating Your Profile10m
Social Media10m
Module 0 Readings and Resources10m
About the Jeopardy Quiz10m
2 ejercicios de práctica
Orientation Quiz10m
Demographics Survey26m
4 horas para completar

MODULE 1: What Makes a Great New Product

The high risk and cost of new product failure highlights the importance of understanding the reasons for new product successes and failures. In this module, we will identify and discuss the major reasons for new product development successes and failures. You will experience first-hand the value of creativity in developing a new product and examine the best practices of successful firms and entrepreneurs....
3 videos (Total 35 minutos), 1 reading, 2 quizzes
3 videos
Why New Products Succeed12m
New Product Ideas12m
1 lectura
Module 1 Readings and Resources10m
Semana
2
6 horas para completar

MODULE 2: Product Development Customer Knowledge Requirement

This module will begin by providing an overview of the customer knowledge requirements across stages of the product development cycle. It will then provide a brief overview of qualitative and quantitative research methods and its benefits in understanding customer needs in product development....
4 videos (Total 71 minutos), 1 reading, 4 quizzes
4 videos
Stages in New Product Development14m
Steps in Customer Insight Research22m
The Kellogg's Case14m
1 lectura
Module 2 Readings and Resources10m
Semana
3
4 horas para completar

MODULE 3: Identifying the Voice of Your Customer

This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors....
3 videos (Total 40 minutos), 1 reading, 2 quizzes
3 videos
Voice of the Customer (VOC)12m
House of Quality13m
1 lectura
Module 3 Readings and Resources10m
Semana
4
5 horas para completar

MODULE 4: Design Thinking and Customer Journey Maps

The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences....
5 videos (Total 55 minutos), 1 reading, 3 quizzes
5 videos
Design Thinking Part 21m
Mapping Customer Experiences12m
Creating Customer Personas7m
Creating Customer Journey Maps17m
1 lectura
Module 4 Readings and Resources10m
1 ejercicio de práctica
End of Course Survey52m
4.7
4 revisionesChevron Right

Principales revisiones

por AMMay 26th 2018

A very refreshing melange of quirky nuances of the market very neatly portraying the insight that is required for product development. Very enlightening!

Instructor

Avatar

William Qualls

Professor Emeritus of Marketing
Business Administration, Gies College of Business

Acerca de Universidad de Illinois en Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.