Design Thinking

Del curso dictado por Universidad de Illinois en Urbana-Champaign
Customer Insights: New Product Development Orientation
1 rating
Universidad de Illinois en Urbana-Champaign
1 rating
De la lección
MODULE 4: Design Thinking and Customer Journey Maps
The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.

Conoce a los instructores

  • William Qualls
    William Qualls
    Professor Emeritus of Marketing
    Business Administration, Gies College of Business