Acerca de este Curso
4.8
53 calificaciones
14 revisiones
In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal for you to reach by the end of the specialization. Finally, you will learn how to talk about yourself and your business. You will build your personal Sales Trailer and learn how to get into and out of sales conversations quickly and effectively. About the Specialization: The purpose of this Specialization is to make you as efficient and effective in selling as possible. You will gain several critical skills and disciplines that will accelerate your success with your small or large company and your life. The ability to sell is a necessity in this world. Whether it’s standing out in a crowd, selling yourself to a new employer, or winning new customers; selling is something we do every day, and we should be great at it! This Specialization is designed as an adventure of discovery. You will be tested, taught and transformed through a series of lectures, discussions and exercises that are designed to push you up and out of your comfort zone. You will learn how to target and acquire customers and get them to fall in love.....
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Beginner Level

Nivel principiante

Clock

Approx. 8 hours to complete

Sugerido: 4 Weeks, 5-7 hours per week...
Comment Dots

English

Subtítulos: English...
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Beginner Level

Nivel principiante

Clock

Approx. 8 hours to complete

Sugerido: 4 Weeks, 5-7 hours per week...
Comment Dots

English

Subtítulos: English...

Programa - Qué aprenderás en este curso

Week
1
Clock
2 horas para completar

Week 1: It All Starts With a Goal

Week 1 will cover the purpose of the course and the foundational framework of knowledge, skill and discipline. We will tackle the expectations for the course and what to anticipate over the next several weeks. Finally, we will discuss the flow of the course and the assignments required for success....
Reading
8 videos (Total: 12 min), 8 readings
Video8 videos
Meet Craig Wortmann1m
Course 1 Introductionm
Setting a Sales Goal1m
Salesperson Vs. Advisor2m
Knowledge, Skill, Discipline Framework2m
Barter Exercisem
Role Play: Barter Exercise2m
Reading8 lecturas
Meet The Team10m
How Do I Get The Most Out Of This Course?10m
FAQ10m
The 3 Clear Points of Week 15m
Worksheets and Readings30m
Final Project Prep Assignment: Setting a Sales Goal30m
Final Project Prep Assignment: Knowledge Skill Discipline Framework - Course 130m
Capstone Prep Assignment - Barter Project5m
Week
2
Clock
3 horas para completar

Week 2: Selling is a Contact Sport

Week 2 gets you ready to make contact with the market. What problem are you solving? What is your target market? Who are the customers within that target market and how will you talk to them? We will discuss and determine several ways to narrow your target list and learn how to write the perfect introductory email. ...
Reading
5 videos (Total: 9 min), 4 readings, 1 quiz
Video5 videos
Preparation - Targeting2m
Lead Generation2m
Meeting Preparation Checklistm
Email Introductions2m
Reading4 lecturas
The 3 Clear Points of Week 210m
Worksheets and Readings30m
Final Project Prep Assignment: Targetingm
Capstone Prep Assignment - Barter Project10m
Quiz1 ejercicio de práctica
Final Project Prep Assignment: Writing an Introductory Email30m
Week
3
Clock
2 horas para completar

Week 3: Selling Happens in a Conversation

Week 3 will equip you with a framework for a sales conversation that you can use in social situations and many other settings. This part of the sales process is where you are trying to generate leads and determine which prospects are potential customers and which are dead-ends. We will explore how to “on-ramp” a prospect into the right kind of conversation such that you can quickly determine whether this person has potential. ...
Reading
6 videos (Total: 16 min), 4 readings
Video6 videos
Working a Room6m
The Sales Trailer1m
The 3rd and 4th Gearsm
Role Play: Working a Room5m
Building an Exitm
Reading4 lecturas
The 3 Clear Points of Week 310m
Readings30m
Final Project Prep Assignment: The Art of the Sales Conversationm
Capstone Prep Assignment - Barter Project10m
Week
4
Clock
5 horas para completar

Week 4: Qualify, Hard and Early

In Week 4 we explore the actions to take if the person you are talking to turns out to NOT be a prospect. We will also look at what changes when someone might be a prospect. Finally, we will talk about qualifying which helps quickly determine if someone can and will do business with you....
Reading
5 videos (Total: 6 min), 3 readings, 2 quizzes
Video5 videos
When it Doesn’t Work (How You Exit a Conversation)1m
When it Works (How You Solidify a Lead)1m
Qualify1m
Course 1 Closingm
Reading3 lecturas
The 3 Clear Points of Week 45m
Readings30m
Capstone Prep Assignment - Barter Project10m
Quiz1 ejercicio de práctica
Final Project Prep Assignment: The Art of the Sales Conversationm
4.8

Principales revisiones

por LLJul 20th 2018

I learned so much from Craig in this course about how to improve my sales efforts. I'm excited to take the entire series of courses, and to further improving. Thank you to him and the team.

por MAJun 25th 2018

Very helpful, teaches you something that is essential for everyone of us and unfortunately rarely who teaches it as a school subject.

Instructor

Craig Wortmann

CEO, Sales Engine Inc; Venture Partner, Pritzker Group Venture Capital; Clinical Professor, Kellogg School of Management

Acerca de Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca del programa especializado The Art of Sales: Mastering the Selling Process

Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results....
The Art of Sales: Mastering the Selling Process

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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