This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how linear regression can help marketers plan and forecast. You’ll learn to evaluate the effectiveness of advertising using experiments as well as observational methods and you’ll explore methods to optimize your marketing mix; marketing mix modeling and attribution. Finally, you’ll learn to evaluate sales funnel shapes, visualize and optimize them.
Este curso forma parte de Certificado profesional de Análisis de meta marketing
Ofrecido Por

Acerca de este Curso
No experience is needed to start this course.
Prerequisites: The first three courses in this program.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Habilidades que obtendrás
- Marketing
- Marketing Mix Modeling
- Data Analysis
- Linear Regression
- Marketing Plan
No experience is needed to start this course.
Prerequisites: The first three courses in this program.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Find Your Audience With Segmentation
Analytics for Planning and Forecasting
Evaluating Advertising Effectiveness
Optimizing Your Marketing Mix
Reseñas
- 5 stars83,01 %
- 4 stars13,20 %
- 3 stars1,88 %
- 2 stars0,94 %
- 1 star0,94 %
Principales reseñas sobre DATA ANALYTICS METHODS FOR MARKETING
I learn how to do marketing planning, experiment, and analyze conversion.
Amazing, i wish there was a data set so i can practive on Tableau however.
Great to get an overall idea of what Marketing Analytics is about
Acerca de Certificado profesional de Análisis de meta marketing

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