Acerca de este Curso
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100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 9 horas para completar

Sugerido: 4 weeks of study, about 2.5 hours / week....

Inglés (English)

Subtítulos: Inglés (English)

Qué aprenderás

  • Check

    Use analytics to predict demand with trend (as in new product introduction), seasonality, price elasticity and other environmental factors.

  • Check

    Assess and quantify the impact of various factors on demand.

  • Check

    Build, validate and improve forecasting models with both continuous and categorical variables.

Habilidades que obtendrás

Model Selection Validation ImprovementRegression AnalysisDemand Planning and ForecastingData Visualization (DataViz)Marketing Analytics

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 9 horas para completar

Sugerido: 4 weeks of study, about 2.5 hours / week....

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
2 horas para completar

Welcome!

Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing! In week 1, you will learn the story of AK MetalCrafters – a leading cookware manufacturer in North America, the crisis that AK faced in launching new products, and how AK successfully resolved the crisis using Demand Analytics. You will also learn the general principles of demand planning and forecasting, and how it fits into a firm's integrated business planning.

...
3 videos (Total 15 minutos), 2 readings, 2 quizzes
2 lecturas
Is this course right for me?20m
Four Pillars of Demand Planning Excellence30m
1 ejercicio de práctica
General principles30m
Semana
2
2 horas para completar

Predicting Trend

Welcome to week 2 of Demand Analytics! In week 1, you learned the general principles, now in week 2, you will put them to action by building and interpreting a linear model for predicting the trend (as in new product introduction). You will also learn data collection, pre-processing and visualization techniques, which are critical to model building.

...
5 videos (Total 23 minutos), 3 readings, 3 quizzes
5 videos
Build and interpret a linear model8m
Build and interpret a linear model screencast2m
3 lecturas
Software selection and preparation20m
The visualization example10m
Build and interpret a linear model: example10m
1 ejercicio de práctica
Predicting trend20m
Semana
3
2 horas para completar

Predicting the Impact of Price and Other Environmental Factors

Welcome to week 3! In week 2, you built a linear model to predict the trend. In this week, you will validate and improve the model by first analyzing its errors to identify missing variables and then building a multiple regression model to capture not only the trend but also the impact of price and other environmental factors.

...
3 videos (Total 15 minutos), 1 reading, 3 quizzes
1 lectura
Multiple regression example10m
2 ejercicios de práctica
Model validation and improvement25m
Multiple regression15m
Semana
4
2 horas para completar

Predicting Seasonality

In this last week, you will further improve your demand forecasting model by including seasonality to capture the periodic patterns in the errors of the model that you built in week 3; you will learn how to model and format categorical variables, and how to create and test your forecast.

...
3 videos (Total 17 minutos), 2 readings, 2 quizzes
2 lecturas
Categorical variables example10m
Forecasting and testing example10m
1 ejercicio de práctica
Modeling and formatting categorical variables10m

Instructor

Avatar

Yao Zhao

Professor
Supply Chain Management

Acerca de Universidad Rutgers del Estado de Nueva Jersey

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

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