Acerca de este Curso

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Learner Career Outcomes

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 33 horas para completar

Sugerido: 6 weeks of study, 6-10 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Francés (French)

Learner Career Outcomes

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 33 horas para completar

Sugerido: 6 weeks of study, 6-10 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Francés (French)

Programa - Qué aprenderás en este curso


Semana 1

7 horas para completar

Module 1: Overall approach to Design Thinking

7 horas para completar
10 videos (Total 80 minutos), 9 lecturas, 6 cuestionarios
10 videos
Introduction to our guest speakers4m
Definitions of Design Thinking7m
"Design" in Design Thinking11m
Advanced Thinking Part I6m
Advanced Thinking Part II7m
Design Thinking in Practice4m
The 3 phases of Design Thinking11m
About Visualization and Storytelling5m
Types of projects11m
9 lecturas
Course Syllabus15m
Description: Module 12m
Optional reading: Change by design5m
The Insurance Example10m
Additional Readings: Design thinking is intuitive thinking10m
An overview of the Design Thinking Approach10m
Exercise: Storyboarding and storytelling reflective1h
Additional Readings30m
List of examples of projects suitable for a Design Thinking approach10m
5 ejercicios de práctica
Practice Quiz M1L212m
Practice Quiz M1L36m
Practice Quiz M1L46m
Practice Quiz6m
Graded Quiz Module 120m

Semana 2

9 horas para completar


9 horas para completar
9 videos (Total 51 minutos), 5 lecturas, 5 cuestionarios
9 videos
The challenge definition and its scope Part 16m
Challenge definition and its scope Part 24m
What type of data?5m
Value Analysis2m
Qualitative and primary data collection9m
Examples of Observation4m
Observation in Practice Part I7m
Observation in Practice Part II7m
5 lecturas
Module 2 Description15m
Exercise: Step 1: Articulation of the problem and auto scoping2h
Exercise: Step 2: Data collection plan and effective collection5h
Additional Readings10m
A guide to identify analogies?2m
5 ejercicios de práctica
HMW question15m
Practice Quiz M2L16m
Practice Quizz M2L26m
Practice Quiz M2L36m
Practice Quiz M2L46m

Semana 3

6 horas para completar


6 horas para completar
3 videos (Total 22 minutos), 6 lecturas, 4 cuestionarios
3 videos
Insight Emergence7m
Synthesis of the inspiration phase1m
6 lecturas
How to design personae?10m
Examples of Personae and Journey maps10m
How to identify extreme users10m
Criteria for insights and the final HMW articulation10m
Exercise: Final articulation HMW and the persona(s) you target1h
Additional readings: About insights10m
3 ejercicios de práctica
Practice Quiz M2BL56m
Practice Quiz M2BL66m
Graded Quiz Module 2A&2B20m

Semana 4

3 horas para completar


3 horas para completar
5 videos (Total 33 minutos), 2 lecturas, 3 cuestionarios
5 videos
Ideation: rules for ideas generation7m
Ideation: tips for ideas generation and fixation effect9m
Ideation workshop at Paris Chamber of Commerce4m
Concept development6m
2 lecturas
Module Description10m
How to present a concept?10m
2 ejercicios de práctica
Practice Quiz M3AL110m
Practice Quiz M3AL210m

18 revisiones

Chevron Right

Principales revisiones sobre pensamiento orientado al diseño

por STJan 1st 2020

This class is on par with the quality of training that I received when I took Design Thinking training at IDEO campus in 2018.

por KAMay 1st 2019

Well done. Only nit was that many of the supplimental reading materials were behind pay walls and I couldn't access them.


Imagen del instructor, Sihem Jouini

Sihem Jouini

Associate Professor
Informations Systems and Operations Management

Comienza a trabajar para obtener tu maestría

Este curso es parte del MSc in Innovation and Entrepreneurship completamente en línea de HEC París. Si eres aceptado en el programa completo, tus cursos cuentan para tu título.

Acerca de HEC París

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

Acerca de Programa especializado Gestión de la innovación y del pensamiento de diseño

Go beyond general management with structured models and techniques used by successful entrepreneurs and CEOs. You will learn how to drive innovation at any stage of business development — from developing an idea to leading a company. Taught by award-winning faculty from HEC Paris, one of Europe’s leading business schools, the curriculum provides structured models and techniques that teach you to be an innovator and change-maker in any industry. This Specialization is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your courses count towards your degree program....
Gestión de la innovación y del pensamiento de diseño

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

  • Our pedagogical approach combines frameworks based on cutting-edge research in organizational behavioral, psychological and sociological theories, with evidence from cases and guest speakers. It mixes theory and practice: it shows the tools through projects therefore they are embedded in real situations as well as their foundations leading to their benefits and limits.

    You will practice the tools in your project individually and as a group. You will leverage the creative capacity of the group and you will have the opportunity to work with your peers and therefore challenge your understanding of the principles and the method learned.

    The course features several examples of design thinking projects from different sectors. The examples are taken from french multinational corporation leader in their sector.

    The ten guest speakers experienced in design thinking belong to a wide range of firms (Business to Business, Business to consumer, industry, services, etc.) and industries (aeronautics, automotive, food, services, design, consultancy, etc).

    The course leverages as well examples from international context known for its excellence in design thinking such as Ideo.

    Our goal is to make sure that you complete this course with the best understanding of what design thinking for innovation entails.

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