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Volver a Introduction to the Digital Advertising Landscape

Opiniones y comentarios de aprendices correspondientes a Introduction to the Digital Advertising Landscape por parte de Universidad de Colorado en Boulder

4.5
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330 calificaciones

Acerca del Curso

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities....

Principales reseñas

LL

12 de mar. de 2020

I think being more clear on the fact that the discussions are key to finishing the course would be helpful. I had to go back through and respond to the questions. :)

VL

3 de feb. de 2020

Me pareció un muy buen curso, con una gran cantidad de información útil para tomar en consideración al trabajar en marketing digital. Muy recomendable.

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