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Volver a Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice, Universidad de Illinois en Urbana-Champaign

1,735 calificaciones
340 revisiones

Acerca de este Curso

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Principales revisiones

por OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

por AS

Apr 13, 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

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327 revisiones

por Maheep

Mar 17, 2019

Very impressive course one of my favorites

por Ana Seijas

Mar 15, 2019

The only issue I have with this course, is that I consider it should be updated with more recent examples, readings, and such.


Mar 13, 2019

Very informative. really liked the professors pace and the way the break down of the different MAP process.

por farzin espahani

Mar 10, 2019

That was a great introductory course.


Mar 04, 2019

Good class, which helps to build up fundamental skillsets of digital analytics from marketing perspective!


Feb 26, 2019

It's great , i will suggest for my friends.

por Jorge Chirinos

Feb 20, 2019

I don't think the example were practical enough.

por Fereydoon Ghanbarnejadmahabadi

Feb 20, 2019

As it has said in the course, there is not any technical stuff here.

I personally enjoyed it because of the new material I learned about marketing, analytics and research.

Take the other analytics course for better insight.

por Stefanie Peterson

Feb 18, 2019

Great presenter, slides and info. Learned a whole lot and can already apply everything to my job. Perfect.

por Sharlene Vallance

Feb 18, 2019

I loved this course. It was technical and very different for someone who has done none of this before. But how interesting and challenging. Excellent!!