Acerca de este Curso

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Resultados profesionales del estudiante

33%

comenzó una nueva carrera después de completar estos cursos

38%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

20%

consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 6 horas para completar
Inglés (English)
Subtítulos: Inglés (English)

Resultados profesionales del estudiante

33%

comenzó una nueva carrera después de completar estos cursos

38%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

20%

consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 6 horas para completar
Inglés (English)
Subtítulos: Inglés (English)

ofrecido por

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Universidad Northwestern

Programa - Qué aprenderás en este curso

Semana
1

Semana 1

2 horas para completar

Visual Communication: Theory and Practice

2 horas para completar
7 videos (Total 48 minutos), 4 lecturas
7 videos
The Importance of Visual Communication4m
Part 1: Understanding Gestalt Theory7m
Part 2: Effective Visual Communication7m
Text and Typography5m
Tips for Great Photography11m
Effective Video Storytelling9m
4 lecturas
What is Content Strategy?10m
Course Content10m
How Do I Get the Most Out of This Course?10m
Meet the Team10m
Semana
2

Semana 2

3 horas para completar

Social Engagement

3 horas para completar
6 videos (Total 41 minutos)
6 videos
Passion vs Trigger Event Communities5m
Putting Social Communities to Work5m
Part 1: Developing Content for Social Communities6m
Part 2: Developing Content for Social Communities7m
Connecting Your Content with an Audience9m
Semana
3

Semana 3

1 hora para completar

Measuring Your Content's Engagement

1 hora para completar
6 videos (Total 45 minutos), 2 lecturas
6 videos
Types of Measurement Systems7m
Understanding Server-Based Analytic Systems4m
Analytic Terms to Measure Effectively7m
The Most Important Metrics to Measure9m
How Content Strategists Track Engagement8m
2 lecturas
Take Back To Work Toolkit10m
Join us for the Capstone!10m

Revisiones

Principales revisiones sobre CONTENT STRATEGY FOR PROFESSIONALS: ENSURING YOUR CONTENT'S IMPACT

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Acerca de Programa especializado: Content Strategy for Professionals

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit....
Content Strategy for Professionals

Preguntas Frecuentes

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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