In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
Acerca de este Curso
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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Principales reseñas sobre CONTENT STRATEGY FOR PROFESSIONALS: ENSURING YOUR CONTENT'S IMPACT
This course will really help you Ensure that the Content you are putting in will have that Impact. A step by step process together with the help of these Experts from Northwestern University.
Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.
I didn't like the assignment; it did not make me think of the taught theory, or teach me any kind of practical skill. However, the rest of the course was good.
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
Acerca de Programa especializado: Content Strategy for Professionals
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
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