Northwestern University
Content Strategy for Professionals: Ensuring Your Content's Impact
Northwestern University

Content Strategy for Professionals: Ensuring Your Content's Impact

This course is part of Content Strategy for Professionals Specialization

Taught in English

Some content may not be translated

Candy Lee
John Lavine
Randy Hlavac

Instructors: Candy Lee

13,838 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.6

(176 reviews)

5 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Course

Gain insight into a topic and learn the fundamentals

4.6

(176 reviews)

5 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Content Strategy for Professionals Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 3 modules in this course

Module 1 looks at visual communication and the ways you can be more effective with your font choices, photography, and video.

What's included

7 videos4 readings2 discussion prompts

Module 2 dives deeper into social communities to help you understand how these communities form and what you can do to build your role within them.

What's included

6 videos1 peer review2 discussion prompts

Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.

What's included

6 videos2 readings2 discussion prompts

Instructors

Instructor ratings
4.8 (15 ratings)
Candy Lee
Northwestern University
8 Courses158,280 learners

Offered by

Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 176

4.6

176 reviews

  • 5 stars

    71.02%

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    21.02%

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    5.68%

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    2.27%

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KS
5

Reviewed on Nov 3, 2019

TS
5

Reviewed on May 2, 2021

DA
5

Reviewed on May 9, 2018

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