Acerca de este Curso
4.5
326 calificaciones
75 revisiones

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 7 horas para completar

Sugerido: 4.5 hours of videos and peer review...

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Content CreationPersona (User Experience)Brand ManagementContent Marketing

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 7 horas para completar

Sugerido: 4.5 hours of videos and peer review...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
2 horas para completar

Introduction to Content Strategy

Module 1 sets the stage by defining Content Strategy and setting up the three truths that limit, in a profound way, every person you want to reach with your content. ...
5 videos (Total 31 minutos), 6 readings
5 videos
What is Content Strategy?5m
John's Three Truths6m
It's Not Smart if It's Not Strategic3m
Intro to Audience and Experiences9m
6 lecturas
What is Content Strategy?10m
Course Content and Schedule10m
How Do I Get The Most Out Of This Course?10m
Meet the Team10m
Using Medill on Media Engagement10m
An Introduction10m
Semana
2
3 horas para completar

Audiences and Brand

Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand. ...
7 videos (Total 28 minutos), 3 readings, 1 quiz
7 videos
Creating Personas3m
Segmenting Your Audience4m
Targeting an Audience with Experiences3m
Marketing/Branding Your Content Pt.13m
Marketing/Branding Your Content Pt. 24m
Creating a Core Creative Concept3m
3 lecturas
The Identity Experience10m
Media Concepts10m
The Case Study10m
Semana
3
2 horas para completar

Experiences and Voice

Module 3 is all about using content “experiences” to engage the people you want to reach and the fundamentals of creating an editorial voice. ...
8 videos (Total 43 minutos), 4 readings
8 videos
Why Do Experiences Matter?3m
Understanding the Experiences4m
How Experiences Apply to Content7m
Development of Tone and Voice6m
Importance of a Unique Content Voice4m
Best Practices for Professional Writing4m
Using a Story Arc with Content7m
4 lecturas
The Talk About and Share Experience10m
The Makes Me Smarter Experience10m
Join us for MOOC 2 - Managing Content!10m
Other Resources10m
4.5
75 revisionesChevron Right

71%

comenzó una nueva carrera después de completar estos cursos

60%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

20%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por SHSep 15th 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

por ASDec 18th 2018

I juts loved this course, it really helped me in understanding about content strategy and assessing the needs of the audience. I am really looking forward to learn next four courses too soon.

Instructores

Avatar

John Lavine

Founder, Professor and Director, Media Management Center
Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
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Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Acerca de Universidad Northwestern

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Acerca del programa especializado Content Strategy for Professionals

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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