Chevron Left
Volver a Content Strategy for Professionals: Engaging Audiences

Opiniones y comentarios de aprendices correspondientes a Content Strategy for Professionals: Engaging Audiences por parte de Universidad Northwestern

647 calificaciones

Acerca del Curso

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

Principales reseñas


14 de sep. de 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.


19 de dic. de 2019

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

Filtrar por:

26 - 50 de 171 revisiones para Content Strategy for Professionals: Engaging Audiences

por Joe T

7 de ago. de 2018

por Alejandro S

31 de ene. de 2020

por Sabika H

15 de sep. de 2018

por Parak N

20 de dic. de 2019


10 de ene. de 2020

por Gargi C

17 de may. de 2017

por Jill M

10 de abr. de 2019

por Irene G

1 de sep. de 2020


21 de sep. de 2018

por Robert G S P

11 de ene. de 2019

por Gregory L

27 de nov. de 2017

por Carlos R

16 de oct. de 2018

por Rishi A

10 de nov. de 2016

por Cindy B

6 de feb. de 2018

por Sam D

3 de nov. de 2017

por Laura E S

14 de ago. de 2016

por Adina R

14 de jun. de 2017

por James-Anthony G

13 de ago. de 2019

por Komal G

17 de may. de 2020

por Susan H

13 de dic. de 2020

por Olesya A

28 de jul. de 2016

por Diego G T

12 de jun. de 2016

por Prasanna

23 de oct. de 2021

por Muhammad A

26 de nov. de 2019

por Kati L

3 de may. de 2018