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Volver a Content Strategy for Professionals: Engaging Audiences

Opiniones y comentarios de aprendices correspondientes a Content Strategy for Professionals: Engaging Audiences por parte de Universidad Northwestern

603 calificaciones
164 reseña

Acerca del Curso

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

Principales reseñas

14 de sep. de 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

19 de dic. de 2019

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

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76 - 100 de 162 revisiones para Content Strategy for Professionals: Engaging Audiences

por Jerry M

6 de jun. de 2016

Makes my work more professional, and I have learned much through the course.

por Jeewaranga G

18 de jul. de 2020

Excellence course for anyone who is starting a career is content strategy.

por Jayant M

28 de may. de 2019

A $50,000 degree in Content Strategy distilled down to 9 hours of study.

por sanaa a r

3 de ene. de 2019

Great course, very beneficial information, instructor is one of the best

por Tayo A

15 de dic. de 2020

Awesome! Learned a lot and had a wonderful experience while doing so.

por Patricia M

20 de nov. de 2021

I provided really useful information and insights I will soon apply!

por Ak G

17 de may. de 2020

Grateful for the opportunity to NorthWestern University & Coursera!

por Ma. M d T

30 de nov. de 2017

Good material! easy to access online and peer reviews were helpful.

por Guilherme C

13 de dic. de 2018

Great course, full of information that can be used immediately.

por Jennifer H

29 de jul. de 2019

Quality instruction via video, good assignments.

por Marine L

13 de jun. de 2017

very easy understanding course. I enjoyed a lot

por Edward B

20 de abr. de 2016

Good course. I especially liked the assignment.

por Ahmad R

6 de jun. de 2019

The best course I have had on content strategy

por Deleted A

17 de feb. de 2018

Specific, practical, clear and concise course.

por fcastilloch

10 de ene. de 2021

Loved this course, the Professors are pros!

por Roselyn B E

3 de sep. de 2018


por Iwona S

16 de ago. de 2018

I loved the course and the instructors.

por Chris E

26 de feb. de 2021

Excellent course and very interesting!

por Lakshmi N

20 de mar. de 2020

The course was awesome and insightful

por Besher A

15 de abr. de 2021

smooth course and easy to understand

por Andrea D

27 de dic. de 2019

A very thorough and engaging course

por Gemma P O

26 de abr. de 2020

Easy to follow and very enriching!

por Xueting C

5 de jun. de 2020

very clear and wonderful teaching

por Itamar M

29 de sep. de 2020

Supper profetionsl snd usefull

por Chris B

25 de feb. de 2019

Really excellent introduction.