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Volver a Content Strategy for Professionals: Engaging Audiences

Opiniones y comentarios de aprendices correspondientes a Content Strategy for Professionals: Engaging Audiences por parte de Universidad Northwestern

601 calificaciones
162 reseña

Acerca del Curso

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

Principales reseñas

14 de sep. de 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

19 de dic. de 2019

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

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101 - 125 de 160 revisiones para Content Strategy for Professionals: Engaging Audiences

por Tonya K

4 de abr. de 2018

Great insightful information

por Mona M

14 de jun. de 2020

Great insights and learning

por Sugandhi S

26 de mar. de 2021

Informative to the core

por nga n t

12 de jun. de 2016

great way to success

por Nikola

2 de ago. de 2020

Excellent content.

por Kent

12 de nov. de 2020

Excellent Course!

por Sarah R

19 de oct. de 2020

Very informative

por Oladiipo O

3 de jun. de 2019

Very Insightful.

por Muhammad I

3 de ago. de 2017

Excellent course

por David G C

4 de ago. de 2021

Muy buen curso

por Yishawu I

15 de abr. de 2021

Massive value

por Paula A C G

13 de sep. de 2020

Great Course!

por Manju R

12 de mar. de 2019

Great course!


24 de feb. de 2021

Nice course¡

por Francisco S H

25 de mar. de 2020

Very usefull

por Tunde A

22 de ago. de 2016


por Tong V C

27 de dic. de 2020

Good idea

por Paramjit S

23 de feb. de 2019

Great ...

por m.sadeq b

23 de may. de 2020


por Kanij F

20 de feb. de 2021


por Mohamed A R M

8 de sep. de 2016


por Saradwati C

9 de ago. de 2017

I loved the course. It will give a very good start to someone who wants to learn the basics of Content Strategy and its application.

However, I just have two feedbacks to give:

Firstly, I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me because there were actually questions on content voice and tone in the Case Study, which were topics from week 3.

Secondly, there was some issue in the course assessment. In Part B it says: 'Write or create...', which means we could either write or upload a file for this section. So many of us, including me, just wrote the content instead of uploading a file. But when peer reviewing, I figured out that the written content and the file upload had to be separately reviewed and marked for completion, which was very unfair. Though I got 100% weightage but a lot of us taking the course had got less than 100% weightage because of this confusion. The worst part was there was no way to resolve it before getting the final weightage.

Please check and rectify this for future students.

Thanking You

Saradwati Chatterjee

por Christopher A

30 de nov. de 2017

I would have preferred more reading material and that the readings were less related to journalism and more related to general business. I would also have liked presentation slides to support the "talking heads" presenting the material. I received a grade for the completion of the course. I have no idea how that grade was determined as I did not receive any feedback on the concluding ShenShi case study, the feedback I provided others, or the other "deliverables." Finally, the second course in this specialization doesn't start for more than two weeks after concluding the first course. This seems like an excessive amount of time--especially since LinkedIn is billing me for that down-time.

por Marco G

3 de may. de 2020

Useful content, and very well presented.

My only remarks are on the test, which is placed in Week 2 instead of at the end of the course - even though some of the concepts you need to know in order to complete it are explained in Week 3. Also, you can either type or attach your answer, but you never do both, which means you will never get a "perfect" grade.

por Fran H

11 de sep. de 2016

Content was fantastic, however delivery was quite dull, two talking heads and chapters from a helpful, but rather dry book. The best part was the assignment. Could be spruced up with some printable versions of the text screens, or even better, a workbook to use in figuring out how to use this at home.