Chevron Left
Volver a Content Strategy for Professionals: Engaging Audiences

Opiniones y comentarios de aprendices correspondientes a Content Strategy for Professionals: Engaging Audiences por parte de Universidad Northwestern

4.6
estrellas
632 calificaciones

Acerca del Curso

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

Principales reseñas

SH

14 de sep. de 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

PN

19 de dic. de 2019

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

Filtrar por:

151 - 167 de 167 revisiones para Content Strategy for Professionals: Engaging Audiences

por Brian M

4 de nov. de 2017

por Cesar S

13 de sep. de 2020

por Shekhar T

14 de ago. de 2016

por Enrico G

20 de abr. de 2020

por H

31 de dic. de 2020

por Kelly Z

9 de ago. de 2017

por David B

21 de oct. de 2016

por Rachel M

7 de jun. de 2021

por Sherine S

1 de abr. de 2020

por Vay R

8 de dic. de 2016

por Ivharue O

6 de may. de 2019

por Jolita T

13 de ago. de 2020

por vinodkumar

11 de dic. de 2018

por KINGSLEY T

11 de mar. de 2022

por Kevin M J

15 de may. de 2016

por maite f

30 de dic. de 2020

por Vishakh U

28 de sep. de 2017