Acerca de este Curso
4.5
30 calificaciones
8 revisiones
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 17 horas para completar

Sugerido: 5 weeks of study, 2-3 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 17 horas para completar

Sugerido: 5 weeks of study, 2-3 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
2 horas para completar

Social Media Concepts

In the introductory module, we will examine the concepts of being social, of self-representation, online identity and publishing. We will also look at how the social media technologies intersect with public and private spheres as networked communication develops. ...
Reading
10 videos (Total 65 minutos), 2 readings, 1 quiz
Video10 videos
Navigating the MOOC4m
Introduction to module 15m
What is ethical social media use? Interview with Dr. Fiona Martin, academic, University of Sydney8m
What are social media?7m
What is my online identity?8m
The selfie phenomenon and new digital economies. Interview with Associate Professor Kath Albury, University of New South Wales7m
Who uses social media?6m
Connect me to the bigger picture5m
Module 1 summary2m
Reading2 lecturas
Module 1 readings10m
Tweet your core affiliation10m
Quiz1 ejercicio de práctica
Social media concepts16m
Semana
2
Horas para completar
4 horas para completar

Collaborative Practices of Social Media Users

We examine who the users of social media are, how they use it and their motivations. We will also look at the difference between networks and communities. Through the lens of 'produsage' we will explore participatory culture and understand the motivations behind users contributing to cultural production....
Reading
8 videos (Total 50 minutos), 2 readings, 2 quizzes
Video8 videos
What is the difference between a network and a community?8m
What is user-created content?6m
What motivates users to contribute to cultural production? Interview with Professor Axel Bruns, Queensland University of Technology7m
How to engage users through participatory projects. Interview with Jennifer Lam, Director/Digital Media Strategist, Bamboo Garden6m
Social media's hidden power agents5m
Community management. Interview with Venessa Paech9m
Module 2 summary2m
Reading2 lecturas
Module 2 readings10m
Optional activity: managing your social media10m
Quiz1 ejercicio de práctica
Who are the users of social media?16m
Semana
3
Horas para completar
2 horas para completar

Participatory Culture and Media Organisations

Organisations are often accused of exploiting their users and online community members when they participate in collaborative cultural production activities. Similarly, participants are also accused of ignoring reciprocal efforts in collective online arrangements for personal gain, or what has recently been described as 'hope labour' (Kuehn & Corrigan, 2013). In this module, we will explore the tensions that surround precarious labour models for the productuon and consumption of social media content. In particular we will look at the concepts of cultural production, institutions, cultural intermediation, creativity and art....
Reading
9 videos (Total 58 minutos), 2 readings, 1 quiz
Video9 videos
The impact of social media on cultural production6m
How are cultural institutions incorporating social media? Interview with Claire Joachim, Social Media Specialist, Sydney Opera House7m
How are global institutions using social media?6m
Participatory culture and media organisations. Interview with Rod McGuinness, Social Media Coordinator, Radio Division, Australian Broadcasting Commission (ABC)6m
What are precarious labour models?5m
Politics and social media. Interview with Dr Mitchell Hobbs, University of Sydney9m
Social media, politics and trolling. Interview with David Shoebridge, Australian politician, Member of the New South Wales Legislative Council8m
Module 3 summary3m
Reading2 lecturas
Module 3 readings10m
Optional activity: Explore a cultural institution's social media10m
Quiz1 ejercicio de práctica
Participatory Culture and Media Organisations16m
Semana
4
Horas para completar
3 horas para completar

Social Media Data Analytics

Communication across social media platforms produces an enormous amount of data that can describe content, location, users, purchases, events and emotions, along with larger scale areas such as reactions to news and politics, integration with sporting events or information and knowledge exchange, Each of these instances provides an opportunity to understand both general patterns of large-scale communication alog with nuanced individual and niche communication spaces. This module provides the opportunity to identify this sort of data, how to access and collect it and interpret and display it to strategically target larger users and networks....
Reading
6 videos (Total 32 minutos), 2 readings, 2 quizzes
Video6 videos
What are data analytics?8m
How do we generate meaning from social media data analytics?4m
How do we incorporate data analytics into user engagement strategies? Interview with Joe Cothrel, Chief Community Officer, Lithium Technologies Chicago, Illinois8m
Iterative social media design6m
Module 4 summary2m
Reading2 lecturas
Module 4 readings10m
Optional activity: Interpreting social media data10m
Quiz1 ejercicio de práctica
Social Media Data Analytics16m

Instructor

Avatar

Dr Jonathon Hutchinson

Lecturer in Online Communication and Media
Department of Media and Communications

Acerca de The University of Sydney

The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report....

Preguntas Frecuentes

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