The University of Sydney

Ethical Social Media

Taught in English

Some content may not be translated

11,284 already enrolled

Course

Gain insight into a topic and learn the fundamentals

4.5

(109 reviews)

11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 quizzes

See how employees at top companies are mastering in-demand skills

Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 5 modules in this course

In the introductory module, we will examine the concepts of being social, of self-representation, online identity and publishing. We will also look at how the social media technologies intersect with public and private spheres as networked communication develops.

What's included

10 videos2 readings1 quiz4 discussion prompts

We examine who the users of social media are, how they use it and their motivations. We will also look at the difference between networks and communities. Through the lens of 'produsage' we will explore participatory culture and understand the motivations behind users contributing to cultural production.

What's included

8 videos2 readings1 quiz1 peer review2 discussion prompts

Organisations are often accused of exploiting their users and online community members when they participate in collaborative cultural production activities. Similarly, participants are also accused of ignoring reciprocal efforts in collective online arrangements for personal gain, or what has recently been described as 'hope labour' (Kuehn & Corrigan, 2013). In this module, we will explore the tensions that surround precarious labour models for the productuon and consumption of social media content. In particular we will look at the concepts of cultural production, institutions, cultural intermediation, creativity and art.

What's included

9 videos2 readings1 quiz1 discussion prompt

Communication across social media platforms produces an enormous amount of data that can describe content, location, users, purchases, events and emotions, along with larger scale areas such as reactions to news and politics, integration with sporting events or information and knowledge exchange, Each of these instances provides an opportunity to understand both general patterns of large-scale communication alog with nuanced individual and niche communication spaces. This module provides the opportunity to identify this sort of data, how to access and collect it and interpret and display it to strategically target larger users and networks.

What's included

6 videos2 readings1 quiz1 peer review

Just because we can access social media doesn't mean that we should. In this module, you are asked to critically examine the use of social media and think about how you can manipulate the data in meaningful and beneficial ways compared with typical neo-liberal approaches. You are also encouraged to think about some of the not so obvious areas of social media data analytics, for example reconstructing potentially sensitive material, uncovering a dangerous conversation in social media, or exposjng users that may wish to remain incognito. Using social media data is tremendously rewarding, yet presents ethical challenges that many scholars are still grappling with.

What's included

6 videos1 reading1 quiz1 discussion prompt

Instructor

Instructor ratings
4.8 (20 ratings)
Dr Jonathon Hutchinson
The University of Sydney
1 Course11,284 learners

Offered by

Recommended if you're interested in Governance and Society

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 109

4.5

109 reviews

  • 5 stars

    70.90%

  • 4 stars

    20.90%

  • 3 stars

    1.81%

  • 2 stars

    0.90%

  • 1 star

    5.45%

FM
4

Reviewed on May 9, 2020

JL
5

Reviewed on Oct 23, 2018

VS
4

Reviewed on Jun 1, 2020

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions