Interview with Paolo Ziliani - Berlucchi

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Del curso dictado por Università Bocconi
Food & Beverage Management
776 ratings
Università Bocconi
776 ratings
De la lección
Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.

Conoce a los instructores

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing