Interview with Paolo Bongiovanni of Eataly

From the course by Università Bocconi
Food & Beverage Management
717 ratings
Università Bocconi
717 ratings
From the lesson
Products vs. Markets
How products generate value for the customer and how customers value products and their quality.

Meet the Instructors

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing