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Food & Beverage Management, Università Bocconi

4.8
912 calificaciones
241 revisiones

Acerca de este Curso

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

Principales revisiones

por MM

Jun 28, 2016

Excellent course, a very good instructor using good examples and clear explanations. I also enjoyed the interviews, the quality of the production used to develop the videos and the great locations.

por AP

Jan 31, 2017

This course is definitely an informative food and beverage management course, and helped me learn a lot about restaurant management ideals and brand name management. Thank you Bocconi University!

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235 revisiones

por

Dec 09, 2018

I hope if there are Arabic subtitles

por Abraham Sánchez Alarcón

Nov 02, 2018

Excelente curso

por Ana Cravioto

Oct 29, 2018

This is a great course to gain, refresh and update knowledge on Market Strategy. Thank you for putting toghether this valuable content and delivering it in such an easy and interesting way :-)

por sara safaei

Oct 07, 2018

One of the best courses I have ever passed in Coursera, which helped and encouraged me to continue my studying in Marketing from now on.

por Adalis Facenda

Sep 30, 2018

I'm so satisfied with the content of this lessons , it is a brief of every single point that matter to start doing business is this area. For me that already have experience of international marketing , It has been perfect to know more specific details and It already is giving me some good ideas to start to introduce my products in Spain, Italy , Germany and France.

THANKS Prof. Gabriele Troilo you are a fantastic professor.

por Hamza Khan

Sep 22, 2018

Thanks for providing the information of food science

por Juan Pablo Tique Riaño

Sep 21, 2018

I think every single entrepreuner of Food and beverage should take this course!!

por carlos e. castro

Aug 25, 2018

Glorious!. Amazing!. Superb!

por RabehAdel Amer

Aug 22, 2018

thanks a lot for Bocconi and special thanks for professor Gabriele Troilo,

por BUSARI TAOREED AREMU

Jul 16, 2018

I want to sincerely thank Coursera for this wonderful experience with this course. I have really learnt alot when it come to Brand and marketing as far as Food and Beverage Service is concerned. Now i will use all the tricks, clues and know-how from this course not only to the food and beverage service only but in all my life endeavors. once again, THANK YOU VERY MUCH!!!