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Opiniones y comentarios de aprendices correspondientes a Foundations of marketing analytics por parte de Escuela de Negocios ESSEC

615 calificaciones
164 revisiones

Acerca del Curso

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

Principales revisiones


Jun 11, 2020

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part


Apr 21, 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

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76 - 100 de 159 revisiones para Foundations of marketing analytics

por Frederico A

Jan 08, 2018

Nice overview of Marketing Analytics.

por Kailash M N

Jul 25, 2020

very user-friendly and insightful!

por Christian B

Nov 07, 2019

Great course. Clear and concise.

por Gilles H

Jun 28, 2020

Excellent cours. Merci Arnaud !

por JAI S

Jun 16, 2020

it was very knowledgble course.

por Tatiana Y

Feb 01, 2016

Great course and great teacher!

por Riktesh S

Nov 06, 2015

Thanks for such a great insight

por Srikanth B

Apr 26, 2018

Very good course, useful to da

por david g

Jun 08, 2016

fantastic from start to finish

por Xuecong S

Jun 08, 2016

Simple and easy to follow! :D

por Maneshivaji S

Mar 12, 2018

Valuable and Professionally

por Ichsan H

Feb 08, 2016

Love the practical example!

por Vishal M

Sep 02, 2019

relevant and to the point.

por Abhishek D

Aug 09, 2017

Great introductory course!

por Rajat G

Jun 23, 2019

It was a fantastic course

por Veceslav K

Jan 28, 2016

Super but not free! :(

por Yu I

Jul 14, 2016

Tha course was great!

por Karthik G

Mar 20, 2018

Understood how to an

por Vinodh K

Mar 31, 2018

Marketing Analytics

por Durga B P

Aug 04, 2016

Really good course

por Sivadas K

Mar 23, 2018

Very useful for t

por Pedro M P

Dec 19, 2015

Amazing Teacher

por Naveenan P

Aug 20, 2018

Very essential

por Andre A C

Nov 12, 2018

Arnaud rocks.

por Christian O

Mar 18, 2016

Great course!