Chevron Left
Volver a Foundations of marketing analytics

Opiniones y comentarios de aprendices correspondientes a Foundations of marketing analytics por parte de Escuela de Negocios ESSEC

645 calificaciones
171 reseña

Acerca del Curso

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

Principales reseñas


Jun 11, 2020

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part


Apr 21, 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

Filtrar por:

51 - 75 de 167 revisiones para Foundations of marketing analytics

por Vardaan g

Dec 22, 2018

The course had a great flow and the instructions were on point for each video.

por Pratham S

Apr 15, 2017

Topics are well explained, especially from real world scenario point of view.

por Rojas R

Oct 08, 2016

This course is an excellent option to learn marketing, very nice materials!

por Piotr

Jul 09, 2016

Great course. Well organized, interesting, and clear. Highly recommended.

por Yendra T P G

Dec 03, 2017

The course is really practical and applied to the business point of view

por Eleanna S R

Jan 03, 2016

very helpful, practical and with clear definitions of every term used!

por Maurício C G

Apr 17, 2019

Excellent intro course to the nuts and bolts of data-driven marketing

por Fernando B

Jun 18, 2016

Exceptional great course for all marketing analyst. 100% recomended

por Maximilian M

Jun 22, 2018

excellent course. the professor coveys core concepts to the point.

por Bidyut R

Sep 10, 2018

Overall it is good session on Foundations of Marketing Analytics

por Camilo E S C

Jul 04, 2020

Such a great and easy to get applied marketing analytics course

por Paola V T

Oct 19, 2016

Great basis to understand marketing analytics and its tools.

por Gavin C

Nov 27, 2015

This specialisation just gets better and better. Bravo!

por Ponciano R

Dec 31, 2018

Great course, covers a lot of practical applications.

por Keith P D C

Dec 03, 2015

Great balance between theory and implementation in R.

por 武利鑫

Aug 21, 2016


por Mohamed G

Mar 17, 2019

This course teaches a lot about customer analysis !

por Palaniraj C

Mar 26, 2018

Program was very useful we need basic SQL progarmme

por Mohammad H S

Aug 24, 2020

Great practical course with good hand on exercise

por Sumit K

May 31, 2018

Great learning....step by step even foe beginners


Jul 11, 2016

This course have a very good examples, thank you!

por Utkarsh s

Sep 08, 2020

I have learned a lot from this course. Thank you

por Herson N M

Jun 05, 2017

Pratical Topics to increase revenue in a Company

por اسماء ب

Mar 27, 2016

lessons well explained with practical excercies

por Andrey R

Aug 23, 2017

Excelent course with practical tools focuse.