This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
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Habilidades que obtendrás
Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
- 5 stars86,21 %
- 4 stars11,68 %
- 3 stars1,28 %
- 2 stars0,11 %
- 1 star0,70 %
Principales reseñas sobre FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE
It was a very good foundational course but one really needs to learn more advanced strategies after completing the intro course.
After this course, you know what you will do to start the first step in the marketing journey. They bring not only knowledge but also experience. You may listen many motivation stories of newbie.
The one thing i would hope for is that there is a way to print you quizes so that you can look back on them and review them. Everything else is wonderful and easy to follow along with.
It was REALLY well done! The content was digestable, the videos were engaging, and the quizes helped to verify what I learned.
Acerca de Certificado profesional de Marketing Digital y Comercio Electrónico de Google
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Certificado?
¿Cuál es la política de reembolsos?
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?
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