Acerca de este Curso
4.6
386 calificaciones
70 revisiones
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Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Hours to complete

Aprox. 10 horas para completar

Sugerido: 5 hours/week...
Available languages

Inglés (English)

Subtítulos: Inglés (English)...

Habilidades que obtendrás

PricingRevenue ManagementForecastingSegmentation Analysis
100% online

100% online

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Hours to complete

Aprox. 10 horas para completar

Sugerido: 5 hours/week...
Available languages

Inglés (English)

Subtítulos: Inglés (English)...

Programa - Qué aprenderás en este curso

Semana
1
Hours to complete
2 horas para completar

Getting Started with Revenue Management

Welcome! In this first module, you will understand what revenue management is, why it’s important, simple steps to get started, how revenue management can increase profit through booking curve management and how effective yielding can improve a hotel’s profits. Moving forward, we’ll share best practices and better prepare you for today’s complex digital age....
Reading
11 videos (Total: 52 min), 4 readings, 3 quizzes
Video11 videos
Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy3m
EDC and the importance of Revenue Management2m
History of Revenue Management4m
Shift in consumer behavior6m
Overview of Revenue Management3m
Introduction to Segmentation5m
Introduction to Forecasting and Budgeting5m
Introduction to Pricing6m
How Revenue Management can increase Bottom line6m
Effective Yielding5m
Reading4 lecturas
Complementary Readings10m
Complementary Reading10m
Complementary Readings10m
Complementary Readings10m
Quiz3 ejercicios de práctica
Practice Lesson 120m
Practice Lesson 220m
Practice Lesson 310m
Semana
2
Hours to complete
2 horas para completar

Introduction to Segmentation

In this second module we will discuss segmentation 101, four things to consider while determining segmentation, as well as our best practices in regards to working with properties who need to go through a re-segmentation exercise, and presenting you with some key takeaways....
Reading
9 videos (Total: 57 min), 2 readings, 2 quizzes
Video9 videos
What is Segmentation?6m
Evolution in Segmentation17m
Evolution in Segmentation26m
Types of Segmentation6m
Strategic Segmentation11m
Considerations of Determining Segmentation8m
Re-segmentation Process5m
Industry Best Practices2m
Reading2 lecturas
Complementary Reading10m
Complementary Readings10m
Quiz2 ejercicios de práctica
Practice Lesson 116m
Practice lesson 220m
Semana
3
Hours to complete
2 horas para completar

Introduction to Forecasting & Budgeting

In this third module, you will have an overview of forecasting and its basic terminology, explore forecasting goals, trends and tools, and understand how to link forecasting and budgeting together....
Reading
11 videos (Total: 55 min), 3 readings, 3 quizzes
Video11 videos
Basic terminology8m
What is Forecasting?3m
Why Forecast?4m
Start with Reservation and Market Data5m
Competitor Pricing & Online Review Data5m
Air Traffic and Weather Data4m
Revenue System vs Excel4m
Evaluating Forecast accuracy5m
Budgeting3m
Best Practices3m
Reading3 lecturas
Complementary Readings and Videos10m
Complementary Readings and Videos10m
Complementary Readings and Videos10m
Quiz3 ejercicios de práctica
Practice lesson 118m
Practice lesson 216m
Practice lesson 316m
Semana
4
Hours to complete
3 horas para completar

Introduction to Pricing

This last module should help tie together concepts from the previous three modules to give you a practical understanding of the fundamentals of revenue management. You will understand why pricing is important, the difference between common pricing strategies, and what are the 7 most common pricing mistakes. After that we will revisit the topic of Big Data, automated systems, and system connectivity as it and discuss best practices for pricing. ...
Reading
7 videos (Total: 54 min), 3 readings, 3 quizzes
Video7 videos
Hotel Pricing Strategies9m
How to increase Rates6m
Seven most common Pricing mistakes5m
BAR vs Open Pricing11m
Revenue Strategy: key to optimizing profit9m
Conclusion2m
Reading3 lecturas
Complementary Readings and Videos10m
Complementary Readings and Videos10m
If you want to go further...10m
Quiz3 ejercicios de práctica
Practice lesson 122m
Practice lesson 216m
Final Exam30m
4.6
70 revisionesChevron Right
Career Benefit

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Career promotion

25%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por YZAug 1st 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

por ELNov 26th 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

Instructores

Avatar

Peter O'Connor

Professor of information systems, Director of the MBA in Hospitality Management
Information systems
Avatar

Augustin Cacot

Director of Customer Success, EMEA
DUETTO
Avatar

Nathaniel Green

Senior Global Solutions Engineer
DUETTO

Acerca de ESSEC Business School

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

Acerca del programa especializado Hotel Management: Distribution, Revenue and Demand Management

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
Hotel Management: Distribution, Revenue and Demand Management

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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