With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
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Habilidades que obtendrás
- 5 stars70,35 %
- 4 stars21,18 %
- 3 stars5,53 %
- 2 stars1,56 %
- 1 star1,35 %
Principales reseñas sobre THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY
Being new to the Hospitality industry and revenue management, I learned a lot of new concepts. It is a very good course without lengthy assignments.
I am so glad that I completed this course during quarantine, I am so happy for this learning system. I am looking forward to get another course.
It has been a great learning experience. Learnt a lot of new things. Thank you Coursera, Essec Business School and Duetto for guiding me.
Have a wonderful day ahead!
Good collaboration between Essec and Duetto.
Suggestion: more real life example or more exercise in form of excel for forecasting.
Acerca de Programa especializado: Hotel Management: Distribution, Revenue and Demand Management
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