Chevron Left
Volver a The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

Opiniones y comentarios de aprendices correspondientes a The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy por parte de Escuela de Negocios ESSEC

4.6
estrellas
957 calificaciones

Acerca del Curso

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

Principales reseñas

YZ

31 de jul. de 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed

the final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

AA

10 de sep. de 2021

This course is really wonderful with rich content and some quizzes. I have learned a lot about revenue management. Thank you Coursera, Essec Business School and instructors!

Filtrar por:

76 - 100 de 237 revisiones para The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

por Cheyma M E B

7 de oct. de 2019

por Mohamed M

29 de may. de 2020

por Marta V

30 de abr. de 2020

por Ramin Z

3 de feb. de 2019

por Arpit M

18 de jun. de 2017

por Hermine M

11 de may. de 2017

por Sushant S

8 de may. de 2017

por Nam P

11 de oct. de 2021

por Juana B

27 de dic. de 2020

por Firoz K

5 de ago. de 2020

por Evans A

1 de nov. de 2020

por Claudia C

2 de jun. de 2017

por Quang V

8 de abr. de 2016

por Olivier L

30 de mar. de 2016

por Camila L B

27 de dic. de 2020

por Bich T

7 de jun. de 2020

por Olina S

28 de ago. de 2020

por Afag S

14 de may. de 2020

por Meng F

24 de oct. de 2020

por Hubert A

19 de jul. de 2017

por Marcelo B

22 de feb. de 2016

por melanie d

27 de sep. de 2022

por Sergio

9 de jun. de 2018

por sam m

14 de jun. de 2021

por Parv s

12 de may. de 2020