In this course, you will gain an introduction to the basic terminology and concepts in the field, along with an overview of the development cycle from identification and cultivation through stewardship and recognition. You will learn how to develop a case for support, identify and assess prospective donors, match a donor’s interests and needs with your organization’s mission and goals, recognize planned giving benefits to your donors, structure a successful solicitation, and respond to ethical dilemmas. You’ll also examine career opportunities in the field, along with contemporary issues and trends confronting today’s fundraising managers. Throughout the course you’ll gain hands-on practice developing an array of written products for your fundraising and development portfolio.
Este curso forma parte de Programa Especializado - Fundraising and Development
Fundraising and Development Foundations
ofrecido por
Programa - Qué aprenderás en este curso
Semana
12 horas para completar
Fundraising and Philanthropy
In this module, you will be able to discuss fundraising terminology and be confident interacting with others in the field. You will be able to describe the ethical principles that guide development and fundraising and build a foundation in the development process. You will be able to describe and distinguish between several different types of campaigns, and various ways you can raise money.
7 videos (Total 60 minutos), 2 readings, 1 quiz
7 videos
History and Impact of Philanthropy in the US4m
Terminology of Fundraising and Philanthropy10m
Ethics and Guiding Principles of Confidentiality9m
The Donor and Development Process (Part 1)7m
The Donor and Development Process (Part 2)10m
Campaigns and Opportunities12m
2 lecturas
A Note From UC Davis10m
Readings20m
1 ejercicio de práctica
Module 1 Quiz20m
Semana
25 horas para completar
Case for Support, Prospect Identification, and Annual Giving
In this module, you will be able to define and describe the components of an effective case statement, and be able to distinguish between an organizations vision, goals, and objectives. You will be able to create variations on your case statement, and identify potential prospects for your organization. You will be able to discuss annual giving campaigns and be able to plan and build a base of support for your organization's fundraising programs.
7 videos (Total 60 minutos), 2 readings, 2 quizzes
7 videos
Case for Support (Part 1)8m
Case for Support (Part 2)6m
Prospect Identification & Building Constituents (Part 1)11m
Prospect Identification & Building Constituents (Part 2)11m
The Annual Fund: Building a Base of Support (Part 1)12m
The Annual Fund: Building a Base of Support (Part 2)8m
2 lecturas
Readings30m
Welcome to Peer Review Assignments!10m
1 ejercicio de práctica
Module 2 Quiz15m
Semana
34 horas para completar
Major Gift, Planned Giving, Foundations and Corporate Giving Programs
In this module, you will be able to differentiate between major gifts and planned giving. You will be given an overview of the major gift process and then be able to discuss how to cultivate and solicit major donors. You will be able to identify how to establish a planned giving program and potential prospects. You will identify the role that foundation and corporate support plays in a development program and be able to describe the basics of the grant writing process.
8 videos (Total 71 minutos), 1 reading, 1 quiz
8 videos
Major Gift Development Programs (Part 1)11m
Major Gift Development Programs (Part 2)9m
Major Gift Development Programs (Part 3)8m
Planned Giving Programs (Part 1)11m
Planned Giving Programs (Part 2)11m
Foundation and Corporate Giving (Part 1)7m
Foundation and Corporate Giving (Part 2)9m
1 lectura
Readings10m
1 ejercicio de práctica
Module 3 Quiz20m
Semana
44 horas para completar
Donor Relations and Fundraising Campaigns
In this module, you will be able to describe the four pillars of a donor relations program. You will be able to differentiate the various types of fundraising campaigns and identify the essential building blocks for running a successful fundraising campaign. You will be able to write a proposal letter to solicit funds for a charity event that your organization is hosting.
8 videos (Total 71 minutos), 1 reading, 2 quizzes
8 videos
Stewardship and Recognition Programs (Part 1)13m
Stewardship and Recognition Programs (Part 2)12m
Campaigns: Overview & Pre-planning (Part 1)11m
Campaigns: Overview & Pre-planning (Part 2)10m
Campaigns: Opening & Closing a Campaign (Part 1)11m
Campaigns: Opening & Closing a Campaign (Part 2)9m
Foundations of Fundraising and Development Course Summary1m
1 lectura
Readings10m
1 ejercicio de práctica
Module 4 Quiz20m
4.6
9 revisiones25%
comenzó una nueva carrera después de completar estos cursos
17%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Principales revisiones
Thorough, comprehensive course introducing the fundamentals of fundraising and development.
Very informative and easy to understand course, it gave me the exact overview I was seeking
Instructor
Angela Joens
Assistant Vice Chancellor of Development OutreachAcerca de Universidad de California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Acerca del programa especializado Fundraising and Development
Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Cuál es la política de reembolsos?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
Coursera brinda acceso universal a la mejor educación del mundo, al asociarse con las mejores universidades y organizaciones, para ofrecer cursos en línea.
© 2019 Coursera Inc. Todos los derechos reservados.
