Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.
Ludificación
ofrecido por
Ludificación
Universidad de Pensilvania
Acerca de este Curso
205,570 vistas recientes
Resultados profesionales del estudiante
36%
comenzó una nueva carrera después de completar estos cursos
33%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
13%
consiguió un aumento de sueldo o ascenso
Habilidades que obtendrás
PsychologyMarketingGame DesignGamification
Resultados profesionales del estudiante
36%
comenzó una nueva carrera después de completar estos cursos
33%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
13%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 30 horas para completar
Sugerido: 4-8 hours/week
Inglés (English)
Subtítulos: Ucraniano, Chino (simplificado), Portugués (de Brasil), Vietnamita, Ruso (Russian), Turco (Turkish), Inglés (English), Español (Spanish), Kazajo
Programa - Qué aprenderás en este curso
2 horas para completar
Gamification and Games
Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.
2 horas para completar
12 videos (Total 116 minutos), 1 lectura, 1 cuestionario
12 videos
1.2 Course Overview7m
1.3 Definition of Gamification12m
1.4 Why Study Gamification7m
1.5 History of Gamification10m
1.6 Examples and Categories14m
2.1 Gamification in Context11m
2.2 What is a Game10m
2.3 Games and Play9m
2.4 Video Games11m
2.5 Just a Game?10m
2.6 Ethan Mollick Interview with Prof. Werbach8m
1 lectura
About the Course10m
1 ejercicio de práctica
Homework Quiz #110m
4 horas para completar
Deconstructing Games
What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.
4 horas para completar
11 videos (Total 112 minutos)
11 videos
3.2 Think like a game designer8m
3.3 Design Rules11m
3.4 Tapping the Emotions7m
3.5 Anatomy of Fun7m
3.6 Finding the Fun7m
4.1 Breaking Games Down7m
4.2 The Pyramid of Elements12m
4.3 The PBL Triad13m
4.4 Limitations of Elements10m
4.5 Bing Gordon Interview15m
1 ejercicio de práctica
Homework Quiz #220m
4 horas para completar
Motivation and Psychology
Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach.
4 horas para completar
10 videos (Total 103 minutos)
10 videos
5.2 Behaviorism11m
5.3 Behaviorism in Gamification11m
5.4 Reward Structures10m
5.5 Reward Schedules10m
6.1 Limits of Behaviorism6m
6.2 Dangers of Behaviorism10m
6.3 Intrinsic and Extrinsic Motivation8m
6.4 How Rewards Can Demotivate9m
6.5 Self Determination Theory13m
1 ejercicio de práctica
Homework Quiz #320m
2 horas para completar
Design
Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions.
2 horas para completar
10 videos (Total 113 minutos), 1 lectura, 1 cuestionario
10 videos
7.2 Objectives and Behaviors14m
7.3 Players10m
7.4 Activity Loops7m
7.5 Fun and Tools9m
8.1 Taking Stock9m
8.2 Is Gamification Right for Me13m
8.3 Design for Collective Good15m
8.4 Designing for Happiness7m
8.5 Amy Jo Kim Interview13m
1 lectura
Gamification Design Framework10m
1 ejercicio de práctica
Homework Quiz #420m
Revisiones
Principales revisiones sobre LUDIFICACIÓN
por BMJun 16, 2017
Very structured and interesting class about gamification. Kevin is a very engaging teacher and this course was perfect introduction to gamification. I highly recommend the course. Thank you very much!
por FLMay 22, 2019
Excellent course! I found it very useful. It really builds a super strong foundation to think about this User Motivation and UX. The word Gamification is something that some people like and some hate.
por AGJul 1, 2017
It was an interesting learning session - it gave me a more structured approach to gamification concepts which I can further use in Human Computer Interaction / User Centered Design approach in UX.
por SJJan 3, 2016
Insightful course, widens your horizon of thinking. After completion of this course I was able to understand and create many engagement activities in my profession of a Human Resource Officer.
por CCApr 1, 2018
The course is excelent, have the foundation of the topic but it's a little bit old. There are some new information that should be included, specifically in the gamification design frameworks.
por JCJan 30, 2017
A very general course that will provide you with the "overall" look of what gamification is, as well as lots of real world examples of how gamification is being used in real context. Thanks!
por JGDec 25, 2019
Engaging teacher, good examples, wide point of view on the topic. Also the criticism and future of Gamification is addressed which makes the learner think about other perspectives as well.
por LKJan 27, 2016
It was a brilliantly designed, comprehensive course with a very nice and sympathetic instructor. I am very much satisfied not only with the content but also with the assignments as well.
por UCMar 21, 2017
It was a very wonderful theoretical and slightly practical analysis of gamification. I want to thank the instructor and everyone who had a hand in creating this online course. Thank you
por GSJan 21, 2019
Ótimo curso! Dinâmico, leve e intrinsecamente motivador. Assistiria novamente sem problemas, tive um grande aprendizado com o professor Werbach, e com certeza o aplicarei em minha vida.
por DSMar 8, 2018
That's super cool. Exceed my expectation 200%. My most valuable take away are self-determination theory, flow, importance of intrinsic motivation, and design framework. Thanks a lot!
por OJSep 19, 2017
As someone who have no previous knowledge on the course's material, I find Prof. Werbach's lectures clear and fun to follow. I have learnt a lot from both the videos and assignments.
Acerca de Universidad de Pensilvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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