This course explores the ways firms overcome challenges when operating globally. The global economy is characterized for its high complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or what type business they are in. Students taking this course will learn how to determine the best strategy to follow when expanding globally, the advantages and disadvantages of those strategies, and the appropriate responses to external pressures.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Este curso forma parte de Programa Especializado - Global Challenges in Business
Global Strategy II: Doing Business in The Global Economy
ofrecido por
Programa - Qué aprenderás en este curso
Semana
12 horas para completar
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 videos (Total 5 minutos), 6 readings, 2 quizzes
2 videos
Meet Professor Bucheli2m
6 lecturas
Syllabus10m
About the Discussion Forums10m
Glossary10m
Brand Descriptions10m
Updating Your Profile10m
Social Media10m
2 ejercicios de práctica
Orientation Quiz10m
Demographics Survey26m
4 horas para completar
Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations.
6 videos (Total 47 minutos), 1 reading, 2 quizzes
6 videos
The Global Value Chain7m
Sources of Responsiveness and Cost Reduction Pressures11m
The Four Basic Global Strategies15m
Managing Pressures and International Differences6m
Like this course? Learn more with the iMBA! (Optional)1m
1 lectura
Module 1 Readings and Resources10m
1 ejercicio de práctica
Module 1 Quiz44m
Semana
22 horas para completar
Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them.
4 videos (Total 40 minutos), 1 reading, 1 quiz
4 videos
Where to Go?4m
When to Go?6m
How Big or Small Should We Go?16m
1 lectura
Module 2 Readings and Resources10m
1 ejercicio de práctica
Module 2 Quiz50m
Semana
34 horas para completar
Module 3: Entry Strategies of Multinational Corporations
When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages.
6 videos (Total 54 minutos), 1 reading, 2 quizzes
6 videos
Export10m
Licensing9m
Franchising5m
Joint Ventures9m
Wholly Owned Subsidiaries11m
Strategic Alliances7m
1 lectura
Module 3 Readings and Resources10m
1 ejercicio de práctica
Module 3 Quiz50m
Semana
43 horas para completar
Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop.
5 videos (Total 66 minutos), 1 reading, 2 quizzes
5 videos
Basic Tools to Analyze Global Politics3m
General Principles of Geopolitical Risk24m
Elements of Domestic Politics Affecting Multinational Firms14m
Political Strategies of Multinational Corporations16m
1 lectura
Module 4 Readings and Resources10m
2 ejercicios de práctica
Module 4 Quiz46m
End of Course Survey52m
4.9
5 revisionesPrincipales revisiones
I was a very informative, interactive and fantastic course that would give you a very good insight into doing business in this ever changing global business environment.
The course was concise but included all the information required to get a full understanding of the subject
Instructor
Marcelo Bucheli
Associate ProfessorDepartment of Business Administration, College of Business
Comienza a trabajar para obtener tu maestría
Este curso es parte del Master of Business Administration (iMBA) completamente en línea de Universidad de Illinois en Urbana-Champaign.
Si eres aceptado en el programa completo, tus cursos cuentan para tu título.
Acerca de Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Acerca del programa especializado Global Challenges in Business
Learning Outcomes for the Specialization:
Upon completion of this specialization, you will be able to:
Understand how businesses function in the global marketplace.
Make ethical decisions to run a responsible business in the global marketplace.
Understand the role of business in addressing global challenges such as poverty and the environment.
Understand how business can pursue opportunities and confront challenges in the complex global marketplace.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Cuál es la política de reembolsos?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
Coursera brinda acceso universal a la mejor educación del mundo, al asociarse con las mejores universidades y organizaciones, para ofrecer cursos en línea.
© 2019 Coursera Inc. Todos los derechos reservados.
