Acerca de este Curso
1,545 vistas recientes

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 10 horas para completar

Sugerido: 2-3 hours per week...

Inglés (English)

Subtítulos: Inglés (English)

Qué aprenderás

  • Check

    · Describe the motivations for green business and explain how the social license to operate affects a business

  • Check

    · Describe the implications of path dependency for business and environment

  • Check

    · Assess and choose environmental strategies for businesses

  • Check

    · Describe the evolution of green business

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 10 horas para completar

Sugerido: 2-3 hours per week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
2 horas para completar

Why Be “Green”?

In this module we look at the problem of business and environment through various lenses. What does it mean for a firm to be “green”? Why would a firm decide to go green? Why is a social license to operate important for green business?

...
5 videos (Total 30 minutos), 6 readings, 1 quiz
5 videos
1.4 Why Do Firms Go Green?6m
1.5 The Social License to Operate9m
6 lecturas
Overview10m
Grading Scheme5m
More about Perspectives15m
More green10m
A few more thoughts on motivations15m
More on the Social License to Operate15m
1 ejercicio de práctica
Quiz 17m
Semana
2
2 horas para completar

How to be green: Environmental Strategy

This short module is very important. The first video in this module asks the question does it pay to be green? If it were that simple then all firms would be green. Which is why we need to consider under what circumstances an environmental strategy can be successful. In the second video we introduce a very useful framework for environmental strategies.

...
2 videos (Total 13 minutos), 2 readings, 1 quiz
2 lecturas
Notes on when it pays to be green45m
Notes on Five Strategies30m
1 ejercicio de práctica
Quiz 210m
Semana
3
2 horas para completar

Case studies in environmental strategy

In this module we give examples of businesses that will help you understand more about how the environmental strategy framework works in practice. This will help you identify the most appropriate environmental strategy for a business.

...
4 videos (Total 31 minutos), 3 readings, 1 quiz
3 lecturas
Notes on Environmental Cost Leadership30m
Notes on Eco-Efficiency30m
Notes on Eco-Branding20m
1 ejercicio de práctica
Quiz 37m
Semana
4
2 horas para completar

Looking Back and looking ahead in green business

This is a very unique module and one I find exciting. It takes you back in time to understand how we ended up in an age where business and environment are in conflict. Here we find the origins of the institutions that hold us back from finding solutions.

...
6 videos (Total 34 minutos), 6 readings, 2 quizzes
6 videos
4.4 Institutional Change: Getting Unstuck7m
4.5 The Evolution of Green Business7m
Course Summary4m
6 lecturas
Notes on the "Infinite" Wild West20m
Notes on Mass Production, Mass Everything20m
Notes on Institutional Persistence10m
Notes on Institutional Change: Getting Unstuck5m
Notes on the Evolution of Green Business5m
Rate this course10m
2 ejercicios de práctica
Quiz 49m
Post-course Survey10m
4.3
3 revisionesChevron Right

Principales revisiones sobre Green Business Strategy

por MSJan 27th 2019

Really great content - very interesting and well produced lectures.

Instructor

Avatar

Paul Forster

Associate Professor of Business Education
Department of Management

Acerca de Universidad Científica y Tecnológica de Hong Kong

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.