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Volver a International Hospitality & Healthcare Services Marketing

Opiniones y comentarios de aprendices correspondientes a International Hospitality & Healthcare Services Marketing por parte de Universidad Yonsei

421 calificaciones
115 reseña

Acerca del Curso

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....

Principales reseñas

25 de jul. de 2021

this course made me have a better understanding of the hospitality and healthcare field. The lecturer was very good in explaining and giving examples to give clearer understanding. Thank you!

21 de abr. de 2020

Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.

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101 - 115 de 115 revisiones para International Hospitality & Healthcare Services Marketing

por Shreenivas R

23 de abr. de 2021

delivery of course content was good , it explain's lot of concept in a different way

por Janhavi M

27 de jun. de 2020

It was very informative and helpull/ Loved the examples used

por Joao B

27 de may. de 2016

Quick, direct and with some mind opening ideas!

por Sue l

12 de jun. de 2021

the lesson 1st week was fun and interactive

por Portia N

19 de oct. de 2019

Very well designed and informative.

por VU D

5 de jul. de 2020

it's helpful and easy to learn

por Fernando R

19 de sep. de 2017

Very Good Course. I enjoy it.

por Jinghan L

5 de feb. de 2018

Clear and informative

por Dannie L T Y

2 de jul. de 2020

Great content.

por Andrew Y S L

25 de may. de 2021

too short

por Keerthana B

5 de dic. de 2017


por Sayan R

25 de sep. de 2017

Please provide English subtitles when conducting an interview in Korean, else it defeats the purpose. And please provide reasons for deducting marks in quizzes. My final quiz review in week 3 shows I answered all the questions correctly, but I still got 98%.

por Pavitra J

29 de may. de 2020

The third week should provide more insights, it was very casual information. There was nothing in-depth even in the case studies taken up.

por Paritosh D

9 de sep. de 2018

a good introductory level course!

por Võ N H K

17 de ene. de 2022